Luxury watch brands tick all the boxes
INVESTING IN watches means you can justify spending money on something you really want, enjoy it for decades and build wealth at the same time, eventually selling it for a potential profit. These are the points you need to consider and what models you might contemplate. Buildupyourknowledgeof thewatch market. Often, when you need to sell something it’s hard to realise the true market value if there is not a standardised market, like the stock market. Even though a model from Rolex may not change much, there are certain details that make it much more valuable to collectors, such as particular colours or materials. Learn from specialist watch dealerssuchasPaulThorpeonYouTube.
Past performance does not guarantee future success and even if a Rolex is really expensive today; it may not be tomorrow. However this is unlikely, because the makers know that to retain value, they must keep the brand exclusive and not flood the market with £300 watches. Maintaining the prestige of the brand is key.
Don’t get too attached to your watch. You must be willing to sell it at the right time. After all, you make the optimum money with an investment only if you sell it at its highest value.
You also have to be able to sell your watches at a specific time to a certain buyer without a dedicated market. Be aware that the prices you see on secondhand platforms such as eBay and Chrono24 are not what you realise once you subtract all the fees involved. It’s not the sameasthestockmarket,whereyoucan just decide at any point to buy and sell. That’s where luxury watch specialists such as ourselves offer an ideal service.
Predominantly retail prices rise due to inflation and other factors, but just because the retail price goes up, doesn’t mean that the used market street value rises as well.
Rolex sport watches and Patek Philippe timepieces have traditionally been popular for a number of years, prices have increased on a retail level and they get a good rate of return, even if selling a used one that you bought new. Historically, the biggest price increases have come from Patek Philippe watches that were rare and expensive in the first place. If you can afford the right model of Rolex in stainless steel, chances are, you can wear it, enjoy it and make more money back even if you sell it after years of use.
Spencer Dryer is founder and owner of BQ Watches (339 Watling Street, Radlett Herts WD7 7LB, 01923 855858). He has been in the watch and jewellery industry for more than 30 years. BQ Watches is a market leader in buying and selling luxury watches. It specialises in preowned Rolex watches and also trades in Breitling, Cartier, Hublot, Patek Phillippe and other high-quality luxury watch brands. It also provides watch repairs, servicing, refurbishing and dial changes at competitive trade prices