The Jewish Chronicle

Getting older doesn't stop you being beautiful

Embraceyou­rgrey hair, and don't be scared of the changes to skin and body that the years bring

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I 'VE STARTED learning Hebrew and the great thing about it is when I watch Israeli shows like Shtisel, I can occasional­ly pick up a handful of words in the dialogue. Every word or phrase I recognise is like getting a 'lUp' mushroom in Super Mario Land. One that I really love is the word for beautiful-yafe. I love

the sound of it, it's delicate, soft, almost ethereal. In Season One the main char ac· ter Akiva says it under his breath

to his much older love interest Elisheva when she removes her wig and reveals her greying hair, trying

to put him off(stating she is ' done' with relationsh­ips) but instead it

entrances him all the more. For me, that scene is about h owbeauty is all about perspectiv­e and embracing who you are-grey hair sand

all - ratherth an trying to conform to the narrow standards of a youth· obsessed culture. Aculture that thankfully­w e're starting to move away from. You only need to look at the men· opausal beauty market-which is n owgrowing rapidly. Especially with old ermillenni­als starting

to head into their 40 sand several experienci­ng symptoms of p eri· menopause( with one in 100 even as young a st heir30s).There' s Haoma's menopausal Comfort Organic Deodorant(f 20), Faace's hydrating Me n opau se Treatment Mask(£29) and M&S and Prai Skincare's MenoGlow skincare range, the latter created after research conducted by M&S found 77per cent oftheir customers noticed their skin has changed because of hormonal ageing. While Willow berry Skincare have their # Ag eWithoutAp­ology pledge, to celebrate ageing rather than see it as something to fear and

avoid (but obviouslyt­here' s nothing wrong with caring for your skin at the same time). Their Nutri· ent Boost Day Cream (£27. 99) is my hero product as we start to head into th e colder months-whenthe elements a nd skin-parching ce n· tralh eating do their worst, it miti· gates their effects with nourishing rosehip and Vitamin E. Similarly,a bold lipsticklo­oks beautiful and dazzling at anyage. It' s not my go-to, but when I find a good one, I occasional­ly wear it out to add some drama. Inthe past I've found redstobe eithertoo drying (such as liquid lip sticks which feel like shrink wrap plastic whenyou app lythem) orthey slip and slide off so you're left looking like The Joker. However all that changed when I tried the Matte Silkin Poppy Red from La Perla's new range (yes the lingerie brandnowdo beauty ). It' s pricey at £47 but you feel every p ennyofiton­your lips, with its moisturisi­ng, pigment-packed formula which staysput. Poppy Red

is a flame hue that would look beautiful on olive and warm-dark skin tones and could easilyg ive iconic r eds like MAC's Ruby Woo and Rouge Dior's999 arunforthe­irmo ney. (The lace-patternpac­kaging isanother b onus.)If you can't stretch to a fancy new lingerie set, this is the next best thing. Yafe you might say.

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