The Journal

Car retailer adds online wiper firm to offering

- COREENA FORD Business Reporter coreena.ford@reachplc.com @scoopford

NORTH East motor retailer Vertu has snapped up an online wiper blade business based in the West Midlands as part of moves to add new services and revenue streams to the business.

The Team Valley-based business, which has a network of 160 sales and aftersales outlets under the Bristol Street Motors, Vertu Motors and Macklin Motors banners, has acquired Wiper Blades Ltd, based in Kiddermins­ter for a cash considerat­ion of £3.5m.

Wiper Blades is a leading e-commerce business specialisi­ng in the online sale of car wiper blades and other associated products through operating websites.

Vertu said the acquisitio­n is in line with its strategy to develop ancillary businesses, to add revenue and profit streams that complement the core business, while also adding digital capabiliti­es and reach.

The group said the newly acquired company also complement­s the Powerbulbs.com business the group bought last June, and that both make complement­ary additions to the successful Aceparts e-commerce business that the group acquired in 2015.

The share capital of Wiper Blades Limited, which was formed in 2005, was acquired for a cash considerat­ion of £3.5m, which includes £1.1m of cash, subject to finalising the completion accounts. Considerat­ion includes a payment in respect of goodwill of £2.4m.

For the year ended August 31 2021, the business chalked up revenues of £2.2m and an unaudited profit before tax of £500,000, and the deal is expected to be earnings enhancing in the current year.

Robert Forrester, chief executive of Vertu Motors, said: “Our e-commerce parts business is performing strongly and the addition of Wiper Blades will be accretive both financiall­y and strategica­lly to that part of the group.

“The acquisitio­n is in line with our strategy to develop ancillary businesses which complement the core business and enrich our digital capabiliti­es to continue to provide technology leading edge service to our customers.”

Vertu posted record full-year revenue of £3.6bn and pre-tax profits of £80.7m – a rise of 228% – for the year ended February 28, 2022.

Its strong performanc­e came in the face of supply chain constraint­s on both new and used cars.

Figures have also shown the automotive industry suffered its second weakest May in three decades.

Just 124,394 new cars were registered in May, the Society of Motor Manufactur­ers and Traders said – down 20.6% compared with the same month last year. It was the second lowest number of new cars registered in May since 1992.

Our e-commerce parts business is performing strongly Robert Forrester

 ?? ?? > Robert Forrester, CEO of Vertu Motors
> Robert Forrester, CEO of Vertu Motors

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