Egg cases to corsets, the facts about JML

Turnover: about £80-£100 million. JML sells in more than 70 countries. A JML product is in seven out of every ten UK homes. Fifteen million products are sold globally each year, with around 200 explainer videos on the JML YouTube channel showing how they are used. One of the top viewed is the ‘Miss Belt’ videos ‘compresses and –amoderncorset that supports’ to give ‘instant hour glass an shape’. Also popular are the ‘cracking egg’ a microwavable egg container. I John Mills says: ‘The one thing learnt years ago was that you never know what consumers will buy.’