Ama­zon ad­vert that will make Santa see red

The Mail on Sunday - - News - By Ned Dono­van

CHRIST­MAS TV ads tra­di­tion­ally cel­e­brate the spirit of the sea­son.

But one of web gi­ant Ama­zon’s new of­fer­ings has fallen foul of par­ents who say they are fac­ing awk­ward ques­tions from their chil­dren about Santa thanks to the ad­vert.

Last week, the on­line re­tailer un­veiled its fes­tive cam­paign with a se­ries of prime-time TV ads. One showed a fa­ther bring­ing home Ama­zon-branded parcels and hav­ing to avoid his chil­dren in an at­tempt to hide the fam­ily’s presents – but there was no sign of Santa.

One mother who watched the 30-sec­ond ad­vert with her child com­plained on so­cial me­dia: ‘Thanks Ama­zon. My three-year-old is ask­ing why the man is hid­ing presents, ask­ing if he’s Santa. Con­fus­ing.’ And a fa­ther raged on Twit­ter: ‘So it’s Ama­zon that de­liv­ers Christ­mas is it? Dis­gust­ing that kids who be­lieve in Santa are shown their dad run­ning about with Ama­zon presents. This kills Christ­mas.’

Last year, Ama­zon at­tracted al­to­gether more pos­i­tive at­ten­tion with a Christ­mas ad­vert fea­tur­ing a Chris­tian priest and a Mus­lim imam swap­ping presents which had been or­dered from the com­pany. Ama­zon said the com­pany re­alised Christ­mas was a ‘sen­si­tive sub­ject to some peo­ple’ and wanted to be ‘re­spect­ful’ to all re­li­gious com­mu­ni­ties in Bri­tain.

A spokesman for Ama­zon said last night: ‘Fa­ther Christ­mas and his elves are no doubt work­ing around the clock to get presents to girls and boys around the world.

‘These are just a few ex­tra to give a lit­tle love from par­ents.’

‘KILLS CHRIST­MAS’: A scene from the ad­vert

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