Hell’s kitchen! Now Gordon Ramsay may launch burger chain
MICHELIN-starred TV chef Gordon Ramsay has registered a new trademark, prompting speculation he might be about to launch a chain of burger restaurants.
The Kitchen Nightmares and Hell’s Kitchen star, who is as well known for his expletive-ridden tirades as he is for his fine cooking, has registered trademarks for Great Burger in the EU and the US.
Brian Conroy, brand protection and trademark lawyer at Leman Solicitors, said that the logos had been ‘registered for “restaurant services” and in most cases for “services for providing food and drink, restaurant services, cafe, takeaway, bar and catering services”, which suggests a new chain, or at least a new restaurant’.
The logo design highlights the first two letters of ‘Great’ in red – the celebrity chef’s initials – and a pitted ‘burger bun’ pattern on top of the letter G.
One of the registered logo designs also includes a Union Jack spiked into the top of the same letter. Several variations of the logo have been registered since May, with some as recently as the last fortnight. Ramsay, 51, whose Restaurant Gordon Ramsay in Chelsea has three Michelin stars, currently has a Gordon Ramsay Burger restaurant in Las Vegas.
The chef recommends ‘fresh, grilled onions’ with a grilled bun, cheese, lettuce, tomato and mayonnaise as soon as the meat is cooked, because it ‘stops the burger going cold’.