Axed: YouTube site where Victoria shared her secrets ... but made just £25 a day
VICTORIA BECKHAM has ditched the YouTube channel she launched to show off her enviable lifestyle after it brought in just £25 a day.
The Mail on Sunday can reveal that she has stopped releasing the fly- on- the- wall episodes, as the high cost of making them has led to five-figure losses.
Mrs Beckham, 45, tried to launch the channel as a major destination for fashion fans earlier this year, promising to ‘show the real me’ – including candid family scenes – as well as promoting her fashion range.
But with a relatively modest 109,000 subscribers, she has struggled to make money from the channel – so has decided to concentrate on trying to turn around other parts of her ailing business instead.
The MoS can disclose that her flagship shop in London’s Mayfair is struggling, leaving staff fearful that more redundancies will be made. Last year she axed 60 staff, about a third of the workforce, following pressure from investors.
Her team are anticipating ‘horrendous’ financial results this year too.
A source close to the mother-of-four said: ‘The YouTube channel has been impossible to monetise, and it was very time-consuming so the decision was that it would be pulled.
‘While Victoria enjoyed the filming and had lots of fun doing it, there were production costs that were not being covered by its income. The decision was made to concentrate everyone’s time and efforts on something that is going to benefit her business.’
In one of her online programmes, the former Spice Girl showed off a messy hotel room and joked that it would give her husband David ‘a panic attack’. She has also shared make-up tips and promoted brands such as £120-a-bottle Don Julio tequila, saying she took it with her everywhere. The final scenes for YouTube were filmed at her London Fashion Week show three weeks ago. The latest financial results for Victoria Beckham Ltd are due to be published in the coming months, but those close to her fear that they will not be good. In her last accounts, she posted a an operating loss of £10.2 million in 2017, up from £ 8.2 million a year earlier. Since setting up the brand 11 years ago, the former Posh Spice has expanded her range from just dresses to shoes, bags and, most recently, make-up. A source close to Mrs Beckham last night said there was a plan to get the business into profitability. Last month, she launched an Andy Warhol exhibition at her shop, which she hoped would encourage footfall and sales.