Face it, Gwynnie! Your £50 Goop mask has tied you up in knots
SHE is the pampered A-lister who introduced the world to the concepts of conscious uncoupling, sex dust and a candle named after her most intimate parts.
So it is perhaps of little surprise that Oscar-winning actress Gwyneth Paltrow has designed, for the Covid era, what appears to be the world’s most fiendishly complicated mask.
The 47-year-old was spotted near her £ 22 million home in the exclusive beach resort of The Hamptons in New York struggling to tie a £50 blue-andwhite striped Bow Face Covering.
Made from ‘double-layered 100 per cent cotton striped shirting’, it is – according to Ms Paltrow’s website Goop – ‘as chic as it is good sense’, although she seemed baffled how to correctly fix the mask to her face, given its excessively long straps that tie behind the head and neck. To make it more confusing, there is an inner elastic loop to wrap round the ears.
The Shakespeare In Love star spent several minutes grappling with the mask, which appears to require an advanced Girl Scout’s badge in knottying to figure out.
An onlooker said: ‘She played around with it for ages, pulling the lower strap high on to the top of her head but then the other strap was left dangling. It looked incredibly complicated.’
The actress is spending the summer with her children, Apple, 16, and Moses, 14, from her marriage to Coldplay singer Chris Martin. The pair split in March 2014 after ten years of marriage, declaring they were consciously uncoupling. Gwyneth has since remarried, tying the knot with producer Brad Falchuk in 2018.
Although her Goop website is now a £ 750 million global brand, she has been criticised for some of the products, including a jade vaginal egg which doctors have decried as dangerous, and a £75 candle called Smells Like My Vagina.
The site also offers a £50 Lace Face Covering and a bizarre Anorak mask for £70, which is designed to cover the whole face and neck area, and features ‘sporty elastic draw cords’.