The Mail on Sunday

Poultry firm has laid a golden egg

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BRITONS consume 20 milli on chickens and several hundred thousand pigs every week. During lockdown, we ate even more.

Cranswick, based in East Yorkshire, was a key beneficiar­y of that increased appetite. One of the UK’s leading pork producers, Cranswick processes more than 3 million pigs a year, creating premium sausages, bacon, joints and other treats.

The group has become a major player in the poultry market too, milling its own feed, breeding and rearing birds and processing them at a brand-new facility in Eye, Suffolk. The site was opened just a few months ago, it is now fully up and running, capable of handling more than 50 million chickens a year.

Last week, Cranswick’s chief executive, Adam Crouch, delivered an upbeat trading statement. Turnover in the three months to the end of June was almost 25 per cent higher than during the same period in 2019 as people stayed at home, prepared more meals from scratch and indulged in more cooked breakfasts, using Cranswick produce.

Sales have remained robust over the summer and, even if demand tails off in coming months, Crouch expects this year’s results to be ahead of previous forecasts.

Analysts responded to the trading update with enthusiasm, forecastin­g an 11 per cent rise in turnover to £1.85 billion for the 12 months to

March 31, 2021, and a 14 per cent increase in profits to £116 million.

Cranswick has an impressive dividend record too, increasing payments every year for the past three decades. That looks set to continue, with brokers expecting the payout to increase from 60.4p to 64p for the current financial year, and then to 68p in 2022.

The group supplies all the main supermarke­ts, as well as Marks & Spencer and the discounter­s Aldi and Lidl.

Pork is Cranswick’s biggest sales item but its range has increased substantia­lly i n recent years, including barbecued fare, pies and pasties, and deli treats, such as olives and charcuteri­e.

The firm has burnished its environmen­tal credential­s too, with a commitment to minimise waste, reduce energy consumptio­n, cut back on plastic use and, above all, promote animal welfare across the business.

The wellbeing of employees is also paramount, with thousands of key staff awarded a bonus of £500 each for their work during lockdown.

Cranswick’s emphasis on quality and sustainabi­lity attracts fans not just in the UK but overseas too. Exports are growing and China is a big customer, particular­ly since the spread of African swine fever almost halved the country’ s pig population.

Traded on: CWK Ticker: Main market Contact: cranswick.plc.uk or 01482 275000

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