Agency battles to ‘save Lottie from herself ’
As Kate Moss’s model sister starts selling raunchy pictures online...
IT’S the high-fashion agency that signed Kate Moss in the 1990s and takes pride in its selection of edgy and ethereal supermodels. But now Storm Management seems to be fighting a desperate campaign to stop Lottie Moss, the younger sister of their most famous signing, from ruining her career.
Lottie has changed from being a starlet with a promise of a successful fashion career to a Love Island lookalike who sells raunchy photos of herself on a sleazy website called Glow, where erotic photos of influencers sell for as little as £3, as this column revealed two weeks ago.
And now, sources tell me, Storm is working frantically to protect Lottie and ‘save her from herself’ – though some family members fear the 23- year- old could have already sabotaged her future.
My source says: ‘ These photos and the path she’s on will affect her future as a model, but also as a woman. What if one day she wants a normal job? Storm can’t let Lottie become another victim of this crazy influencer-meets-celebrity, imageobsessed culture. Her mental health needs to be protected.’
Another source close to t he agency said: ‘Storm feels very protective of the lovely Lottie. They are hoping this phase will pass.’
In years gone by, an agency like Storm, which takes pride in its high- end reputation, would not have kept Lottie on the books after she started selling photos on Glow that are cheap in every sense. But thankfully, these are more responsible times and agencies no longer throw their clients to the wolves the moment they are ‘over’.
My source adds: ‘ Lottie is still pretty and is far from finished, but she needs to stop messing with her appearance and underselling herself. Not so long ago she... was modelling for Chanel and appearing in Vogue. She showed a lot of promise and now she has lost her way.’
Over lockdown, Kate, who has been sober for more than a year, brought her sister in for a spell at her secluded Cotswold home, taking her away from her wild circle of reality TV friends. Lottie has complained her modelling work has declined and even blamed her figure, though it would be the envy of most women. ‘So many designers and other clothing brands only use skinny tall models to model their clothes,’ she has said. ‘There are so many beautiful incredible women who aren’t a size zero.’
Lottie has vociferously defended her choices, saying: ‘Why should I be made to feel [ashamed] because I’m doing something I enjoy?
‘Everyone always says “be yourself and do what you love” until it’s something that isn’t considered “reputable” or to their standard of what is considered OK.’
A spokesman for Storm said ‘we’re incredibly fond of Lottie’, but declined to comment further.