But frozen cubes can save on waste

FROZEN cubes of soup might be the way to get a square meal.

Family-run Soupologie has launched the world’s first frozen soup blocks into British supermarkets, using an innovative design which it says will cut food and plastic waste.

Its Souper Cubes are frozen into blocks that can be cooked in the microwave or on the hob in five minutes. One 150g cube is recommended for a child and two make an adult serving.

The cubes are wrapped in a material made from biodegradable wood pulp and stored in a cardboard box to eliminate the need for plastic containers.

Amanda Argent, co-founder of Soupologie, said: ‘Food waste is such an enormous problem in this country and around the world, and we wanted to create a product that was sustainable and good value for money.’

The frozen soups cost £3.50 per packet containing six 150g frozen cubes of either pea and leek or carrot and turmeric soup. Each cube contains a five-a-day portion of vegetables and is vegan, gluten-free, dairy-free and allergy friendly.

Soupologie was launched by Amanda, 59, and her husband Stephen, 65, in 2012 and has since grown sales to £1million.

The frozen cubes were the brainchild of Amanda’s youngest daughter Anastasia, 27, who is head of product development.

She said: ‘You can freeze our normal tubs of soup but you might only eat two-thirds of it and waste the rest. A 400g portion tin of soup is too much for one person but too little for two, so you either eat more than you want or throw some away.’

Souper Cubes will be sold at 200 Tesco stores and stocked by Ocado from September.