TAKE ADVANTAGE, IF THE PRICE IS RIGHT

APPARENTLY the Premier League are weighing up Saturday night kick-offs.

What with Saturday lunchtime, early evening, Sunday early afternoon and 4pm, plus Monday Night Football and, from last season, games on Friday night, there can’t be many fans of Premier League clubs watching football on a Saturday afternoon.

We’ve already seen how modern football has left supporters disillusioned. One of the big factors behind FC United were the Manchester United fans getting fed up of kick-off times being moved.

It’s a familiar trend with many turning away from football after growing tired of being treated like a customer ahead of anything else.

This is where Non-League football clubs have, and need to keep, stepping up to offer the alternative and make it attractive to new supporters.

Admission prices have crept up in recent years. Some National League clubs are charging around the £18 mark. Even Step 2 clubs charge around £12. It must put floating fans off.

Forward-thinking clubs like Dulwich Hamlet have made huge strides. They had to flip their thinking to realise they are filling empty spaces rather than feel they’re giving freebies away.

In National League North, Salford City charge less than a tenner for adults to get into some games and we’re seeing a rise of the cheap season tickets at Sutton United and Woking. The Premier League bubble will burst as more fans are turned off. Non-League clubs can benefit if they’re open-minded to pricing.