NLD IDEAS WHICH MAY WORK FOR YOUR CLUB

NON-LEAGUE DAY’S official guidelines to boosting attendances from successful ideas implemented since 2010...

Offer free entry or ‘pay what you want’ for all supporters Offer discounts for season ticket holders of Premier League and Championship clubs

Issue a gift to supporters on arrival – Bungay Town obtained national recognition for doing this in 2013 and 2014 when they handed out mushrooms to fans Offer discounts or free entry to armed forces and emergency services

Speak to youth teams about being mascots. Twenty two mascots leading both teams out will encourage parents to attend and build relationships Organise a “community day” with free coaching, penalty shootout competitions, inflatables and raffles etc.

Run a Twitter campaign to promote your match. For example, #Target500 if you are trying to attract 500 supporters

Try and contact any local celebrities or special guests (Mayor, MP etc.) who live in the area who may like to be a guest for the day Incorporate a fund raising initiative – there may be a local cause or charity for which you would like to raise money, thus galvanising community interest Ensure the local press are kept abreast of plans and get them to run articles in advance Advertise the event in your local area through posters and fliers

Run special offers in the bar (e.g. discount drink offers) Enter a Non-League Day note on the fixtures in your programme/website to make it look more official

Issue a commemorative match day programme Offer a pick-up service on the day for elderly or infirm supporters

Even if your team isn’t at home on Non-League Day, there are still offers you can put in place to embrace the occasion. For example, you might be able to offer free or subsidised travel if your club is playing away