Lochaber businesses join to launch new marketing group

A NEW joint marketing group has been set up in Lochaber.

West Highlands and Isles Tourism Association (WHITA) is made up of four existing organisations – Ardnamurchan Tourist Association, Discover Glencoe, Road To The Isles Marketing Group, and the Fort William Accommodation Marketing Group – who have joined forces to promote the area to potential visitors from all over the world.

With a combined membership of around 300 local tourism businesses, WHITA believes it provides the most representative, comprehensive and appropriate platform for future joint marketing and tourism planning in the region.

This week it launches WHITA2016, a survey designed to begin the process of collecting some real data about visitors.

Andy Keen, chairman of the Fort William Accommodation Marketing Group said: ‘By listening to our visitors and our local businesses, then pooling our resources and working together, we can spread the right message far and wide, bringing more tourists – and more money – to the area.’