Chil­dren are given free fruit

The Oban Times - - News -

TESCO is to of­fer chil­dren free fruit while their par­ents are shop­ping in store.

The ini­tia­tive is be­ing launched in stores across the UK and is aimed at cre­at­ing healthy eat­ing habits among young­sters.

It is hoped these habits will stay with them as they grow up and that the ini­tia­tive will make it eas­ier for chil­dren to get the fruit and veg­eta­bles they need.

The gov­ern­ment rec­om­mends chil­dren – and adults – eat at least five por­tions of fruit and veg­eta­bles each day.

How­ever, re­search shows that only 10 per cent of boys and seven per cent of girls aged be­tween 11 and 18 meet this rec­om­men­da­tion.

Par­tic­i­pat­ing stores will have a se­lec­tion of fruit, in­clud­ing ap­ples, or­anges and ba­nanas, for par­ents to give to their chil­dren.

The move comes af­ter Maria Simp­son, a Tesco check­out col­league, sug­gested giv­ing free fruit to par­ents for their chil­dren to eat dur­ing shop­ping trips as an al­ter­na­tive to sweets.

The idea was taken up by the store and was so well re­ceived by cus­tomers that Tesco de­cided to trial the ini­tia­tive in Scot­land.

Matt Davies, Tesco chief ex­ec­u­tive of­fi­cer for UK and Ire­land, said: ‘ We’re Bri­tain’s big­gest green­gro­cer, so we want to make it eas­ier for par­ents to get their chil­dren eat­ing more healthily.’

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