Is­lands top so­cial me­dia chan­nels

The Oban Times - - NEWS -

THE Isle of Mull, Kilchurn Cas­tle and the Isle of Coll have topped the list of at­trac­tions in Ar­gyll and the Isles to re­ceive the most en­gage­ment on VisitS­cot­land’s so­cial me­dia chan­nels.

Im­ages of a puf­fin on the Isle of Staffa, the flo­ral shores of the Isle of Coll and the re­flected ru­ins of Kilchurn Cas­tle perched on a rocky penin­sula over­look­ing Loch Awe cap­ti­vated the so­cial me­dia world with more than 57,500 likes, shares, retweets and com­ments be­tween them this sum­mer.

Over­all, posts about Ar­gyll and the Isles across all VisitS­cot­land me­dia chan­nels led to more than 721,500 likes, shares, retweets and com­ments from April to Septem­ber.

The im­age which caught the world’s at­ten­tion the most was with ‘ puf­fin per­fec­tion on the Isle of Staffa’ by vis­i­tor Marie Ta­tum which in­spired com­ments from all around the world and more than 38,000 likes, com­ments and shares.

VisitS­cot­land’s so­cial me­dia chan­nels have some of the largest fol­low­ings and en­gage­ment of any other des­ti­na­tion mar­ket­ing or­gan­i­sa­tion glob­ally. The chan­nels pro­vide in­spi­ra­tional im­ages and in­for­ma­tion about Scot­land to in­spire peo­ple world­wide to visit the coun­try ev­ery year.

With more than 2.3 bil­lion peo­ple around the world (30 per cent of the to­tal pop­u­la­tion) using so­cial net­work­ing sites, VisitS­cot­land has a ded­i­cated so­cial me­dia team to en­sure des­ti­na­tion in­for­ma­tion about ev­ery re­gion of Scot­land is rep­re­sented.

The ma­jor­ity of im­ages posted on VisitS­cot­land chan­nels are pro­vided by vis­i­tors to Scot­land, with user-gen­er­ated con­tent of great im­por­tance to the na­tional tourism or­gan­i­sa­tion.

The top post over­all for the sum­mer was a group of im­ages posted on Face­book of the beaches on the Isle of Har­ris bask­ing in the sun­shine, in­spir­ing more than 310,000 shares, likes and com­ments.

VisitS­cot­land launched its first ever global cam­paign – the Spirit of Scot­land – in Fe­bru­ary this year, with a large em­pha­sis on cre­at­ing a so­cial move­ment to help pro­mote the coun­try to the world.

The #ScotSpirit so­cial cam­paign has been VisitS­cot­land’s most suc­cess­ful so­cial me­dia cam­paign to date with nearly 200,000 uses of the hash­tag across all plat­forms and more than 63 mil­lion views of the Spirit of Scot­land ad­vert and mini doc­u­men­taries.

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