Tweed firm looks to the fu­ture at de­sign school

The Oban Times - - NEWS -

A HEBRIDEAN com­pany has teamed up with one of Europe’s lead­ing fash­ion and de­sign schools to en­sure the in­dus­try’s fu­ture lead­ers are am­bas­sadors for its iconic fab­ric.

Har­ris Tweed He­brides (HTH) vis­ited Aus­tria to fos­ter a re­la­tion­ship with the In­sti­tute of the Ap­plied Arts in Vi­enna.

HTH cre­ative di­rec­tor Mark Hog­a­rth be­lieves such ef­forts are in­creas­ingly im­por­tant in light of on­go­ing Brexit dis­cus­sions.

He added: ‘ When we vis­ited Vi­enna to ex­plain Har­ris Tweed to the stu­dents, fewer than half of them had pre­vi­ously heard of it. But they were re­ally en­thused to learn of its qual­i­ties and prove­nance. That sums up the need for this kind of ini­tia­tive.

‘Stu­dents to­day will be the cre­ative lead­ers of to­mor­row’s fash­ion in­dus­try. We are proud to in­vest in such tal­ent and be as­so­ci­ated with such a pres­ti­gious Euro­pean in­sti­tu­tion. A sim­i­lar part­ner­ship with a Scot­tish de­sign school will be an­nounced shortly.’

Har­ris Tweed He­brides chair­man Brian Wil­son and cre­ative di­rec­tor Mark Hog­a­rth meet the fi­nal year stu­dents in Vi­enna.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.