Cam­paign maps out trail of Bon­nie Prince Char­lie

The Oban Times - - Outdoors -

A NEW cam­paign cap­i­tal­is­ing on the re­newed global ap­peal of Bon­nie Prince Char­lie, sparked by Diana Ga­bal­don’s Out­lander, has been given a £40,000 boost by VisitS­cot­land.

Na­tional Mu­se­ums Scot­land, His­toric En­vi­ron­ment Scot­land, Royal Col­lec­tion Trust and The Na­tional Trust for Scot­land have joined forces to cre­ate a new trail of 25 prop­er­ties and at­trac­tions through­out the coun­try whose his­tory is in­ter­twined with Bon­nie Prince Char­lie and the Ja­co­bites.

The an­nounce­ment comes on the 229th an­niver­sary of Char­lie’s death (Jan­uary 31, 1788) and at a time when the his­tor­i­cal fig­ure plays a ma­jor role in the hit tele­vi­sion se­ries Out­lander.

A new web­site – www. ja­co­bite­trail.co.uk – has been cre­ated for the cam­paign and can be down­loaded now, with a range of fur­ther re­sources to be added in the com­ing months.

Lo­cal lo­ca­tions high­lighted in the on­line trail in­clude Dun­staffnage Cas­tle, by Dun­beg, where Flora MacDon­ald was briefly im­pris­oned af­ter help­ing Bon­nie Prince Char­lie es­cape Scot­land fol­low­ing the de­feat at Cul­lo­den; Glen­finnan Mon­u­ment, where the Young Pre­tender came ashore on Au­gust 19 1745 and raised the Stu­art stan­dard, be­gin­ning the fi­nal Ja­co­bite Ris­ing which would end at Cul­lo­den; and Fort Ge­orge, which was es­tab­lished in the af­ter­math of Cul­lo­den to house gov­ern­ment sol­diers.

Through a com­bi­na­tion of cre­at­ing on­line videos, me­dia pro­mo­tions and blog­ger ac­tiv­ity, the £40,000 match-fund­ing from VisitS­cot­land’s Growth Fund will al­low the cam­paign to reach a greater dig­i­tal au­di­ence across the UK, while also ty­ing in with the 2017 Year of His­tory, Her­itage and Ar­chae­ol­ogy.

A key part of the cam­paign takes place from June 23 to Novem­ber 12 when the Na­tional Mu­seum of Scot­land in Ed­in­burgh will host the big­gest ex­hi­bi­tion on the Ja­co­bites in more than 70 years. This will in­clude, Char­lie’s shield, sword and his trav­el­ling can­teen.

Mal­colm Roug­head, chief ex­ec­u­tive of VisitS­cot­land, said: ‘Scot­land’s his­tory and cul­ture is one the top rea­sons for vis­it­ing Scot­land and 2017 of­fers huge op­por­tu­ni­ties for the tourism in­dus­try and col­lab­o­ra­tion across sec­tors. Bon­nie Prince Char­lie is one of Scot­land’s most en­dur­ing his­tor­i­cal fig­ures and we are de­lighted, through the VisitS­cot­land Growth Fund, to sup­port this col­lab­o­ra­tive cam­paign that will help vis­i­tors fol­low in his foot­steps.’

David Forsyth, lead cu­ra­tor of the Na­tional Mu­seum of Scot­land’s ex­hi­bi­tion Bon­nie Prince Char­lie and the Ja­co­bites, said: ‘Our ex­hi­bi­tion will present the best ma­te­rial there is – real ob­jects and con­tem­po­rary ac­counts and de­pic­tions – to present the truth of a story which is even more lay­ered, com­plex and dra­matic than the many fic­tional and ro­man­tic in­ter­pre­ta­tions which ex­ist in pop­u­lar cul­ture.’

Stephen Duncan, di­rec­tor of com­mer­cial and tourism for His­toric En­vi­ron­ment Scot­land, said: ‘It’s great to be work­ing col­lab­o­ra­tively with other her­itage part­ners on this cam­paign to get tourists and lo­cal vis­i­tors fol­low­ing in the foot­steps of Bon­nie Prince Char­lie.

‘ We’ve seen a huge in­crease in foot­fall to our prop­er­ties in the wake of the ‘Out­lander ef­fect’ and in Scot­land’s Year of His­tory, Her­itage and Ar­chae­ol­ogy we’ve got the per­fect op­por­tu­nity to build on this fur­ther by shar­ing the Ja­co­bite sto­ries as­so­ci­ated with them far and wide.’

Deb­o­rah Clarke, Se­nior Cu­ra­tor, Royal Col­lec­tion Trust, said: ‘ We are de­lighted to part­ner with Na­tional Mu­se­ums Scot­land, His­toric En­vi­ron­ment Scot­land, The Na­tional Trust for Scot­land and VisitS­cot­land on this ex­cit­ing cam­paign.’

Growth Fund ap­pli­cants are re­quired to align their mar­ket­ing with VisitS­cot­land’s strate­gies and cam­paigns, in­clud­ing the global Spirit of Scot­land cam­paign. They are also en­cour­aged to think about how they can take ad­van­tage of Scot­land’s Themed Years, with 2017 be­ing named the Year of His­tory, Her­itage and Ar­chae­ol­ogy.

For more de­tails, visit www. ja­co­bite­trail.co.uk or visit www. visits­cot­land.org

Dressed as ‘ The Young Pre­tender’, ac­tor Mark Kydd helped launch The Bon­nie Prince Char­lie trail at Ed­in­burgh Cas­tle – one of the prop­er­ties on the trail and a build­ing Char­lie was fa­mously un­able to cap­ture dur­ing his life­time.

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