Collaboration and adventure – tourism summit has it all
REPRESENTATIVES from tourism businesses from across the Argyll and the Isles headed to the banks of Loch Awe on Tuesday March 21 for the sixth annual Argyll and the Isles Tourism Co- operative (AITC) summit.
The theme of this year’s summit, which took place during Scottish Tourism Week 2017, was City/Coast Connections and the collaborations which can be built between both.
AITC has been working close- ly with Glasgow Life (formerly Glasgow City Marketing Bureau) on the current year-long Wild About Argyll campaign, and welcomed marketing communications director Tom Rice to the Lochawe stage to talk about how collaborating with Glasgow, the city on our doorstep, can be a win-win for tourism growth across both destinations. Wild About Argyll, which launched in Glasgow’s Oran Mor at the end of January, was at the forefront of the day. The face of Wild About Argyll, ultra adventurer Mark Beaumont, whose 12- day epic adventure lies at the heart of the campaign, dropped in during a training ride and spoke to delegates about his personal highlights from the epic adventure and his belief in the ability of Argyll and the Isles to transform its appeal to a younger more active market.
For the full report from the summit, visit www.obantimes. co.uk