Co-op meat pledge is welcomed

THE National Farmers’ Union in Scotland has welcomed an announcement last week that all fresh meat sold in Co- operative stores will be British.

NFUS food chain policy manager Lindsey Macdonald said: ‘This commitment by the Co-op to exclusively stock British fresh meat across an extensive product range is good news for farmers and consumers alike.

‘For a major retailer to deliver 100 per cent British beef, lamb, pork, bacon, ham, chicken, turkey and duck to its customers sends a clear message to other supermarkets on what is achievable when it comes to genuinely supporting the nation’s farmers and crofters.

‘For that commitment to also extend into its own-label range of processed foods like pies and sausages is an unparalleled level of support. We are keen to discuss with the Co-op what scope there is for building the Scottish offering within its stores. Last year saw the Co-op launch a Scottish premium bacon range.

‘We look forward to taking this forward when we meet the Co-op at the Highland Show next month.’