Co-op meat pledge is wel­comed

The Oban Times - - Farming -

THE Na­tional Farm­ers’ Union in Scot­land has wel­comed an an­nounce­ment last week that all fresh meat sold in Co- op­er­a­tive stores will be Bri­tish.

NFUS food chain pol­icy man­ager Lind­sey Mac­don­ald said: ‘This com­mit­ment by the Co-op to ex­clu­sively stock Bri­tish fresh meat across an ex­ten­sive prod­uct range is good news for farm­ers and con­sumers alike.

‘For a ma­jor re­tailer to de­liver 100 per cent Bri­tish beef, lamb, pork, ba­con, ham, chicken, turkey and duck to its cus­tomers sends a clear mes­sage to other su­per­mar­kets on what is achiev­able when it comes to gen­uinely sup­port­ing the na­tion’s farm­ers and crofters.

‘For that com­mit­ment to also ex­tend into its own-la­bel range of pro­cessed foods like pies and sausages is an un­par­al­leled level of sup­port. We are keen to dis­cuss with the Co-op what scope there is for build­ing the Scot­tish of­fer­ing within its stores. Last year saw the Co-op launch a Scot­tish pre­mium ba­con range.

‘We look for­ward to tak­ing this for­ward when we meet the Co-op at the High­land Show next month.’

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