VisitS­cot­land re­veals why peo­ple come to Argyll

The Oban Times - - Outdoors -

MORE than 80 per cent of hol­i­day­mak­ers who come to Argyll and the Isles do so for its scenery and land­scape, ac­cord­ing to VisitS­cot­land’s big­gest ever sur­vey.

The fig­ure of 84 per cent is far above the na­tional av­er­age of 50 per cent and sec­ond only to the High­lands, where 87 per cent of vis­i­tors cite scenery as a key mo­ti­va­tor.

The sec­ond most pop­u­lar rea­son peo­ple visit is ‘to get away from it all’, fol­lowed by the re­gion’s his­tory and cul­ture.

The sur­vey was car­ried out in the sum­mers of 2015 and 2016, with 681 vis­i­tors to Argyll and the Isles be­ing in­ter­viewed.

Sight­see­ing by car, coach or on foot is the most pop­u­lar ac­tiv­ity un­der­taken by vis­i­tors at 79 per cent, while go­ing for a short walk or stroll (61 per cent) and hit­ting the beach (57 per cent) were sec­ond and third most pop­u­lar ac­tiv­i­ties.

Vis­i­tors to Argyll and the Isles also gave pos­i­tive rat­ings of their hol­i­day ex­pe­ri­ence, with 92 per cent giv­ing scores of seven out of 10 on the sat­is­fac­tion scale, while al­most two-thirds (64 per cent) gave the high­est rat­ings of nine or 10 out of 10.

David Adams McGilp, re­gional part­ner­ships di­rec­tor at VisitS­cot­land, said: ‘The stun­ning scenery of Argyll and the Isles is world fa­mous, so it’s no sur­prise that the vast ma­jor­ity of our vis­i­tors come here to en­joy the views.

‘I’m also de­lighted to see that so many of our hol­i­day­mak­ers rate their ex­pe­ri­ence so highly.

‘Find­ing out what drives peo­ple to en­joy a hol­i­day here pro­vides the tourism in­dus­try with valu­able in­sight into the make-up of our vis­i­tors and en­sure we con­tinue to pro­vide the best cus­tomer ex­pe­ri­ence.’

Argyll’s scenery is its top at­trac­tion.

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