Nevis Range to boost biking with Trek partnership
Nevis Range Mountain Experience announced a ground-breaking partnership with Trek this week, which will help bolster the resort’s world-class reputation for mountain biking.
As part of this partnership Nevis Range and Trek will work together, unveiling a number of initiatives over the next year designed to encourage and develop mountain biking at all levels at Nevis Range, while transforming the reach of the home of the Fort William Mountain Bike World Cup into a globally recognised Trek mountain bike destination.
Audience
Trek has already invested in both equipment and content creation at Nevis Range which will allow for track and rider development as well as a focus on aiming promotional activity at an international audience.
Nevis Range’s commercial manager, Chris O’Brien, said: ‘Our partnership with Trek is a first for Nevis Range. With the introduction of the world’s leading bike brand into our family, we hope to take Nevis Range to a far wider audience and generate real excitement about Trekled experiences at Nevis Range.
‘This is an incredibly exciting prospect and the possibilities of what we can achieve are endless. Nevis Range wants to bring more world class sporting events to Fort William and this partnership significantly enhances our ability to achieve our goals.’
Trek will be helping Nevis Range support a number of talented young local riders in their quest to become pro downhill racers.
The investment from Trek will also be used in the design and development of new exciting downhill features and future trail design.
Helen Guesford, marketing manager UK, Ireland, Poland for Trek, said: ‘We are very excited to be able to partner with Nevis Range. Their expertise and passion for mountain biking makes this an ideal partnership for us; the area is steeped in mountain bike history, and we are collectively aligned in our commitment to the sport’s continued growth in Fort William. We can’t wait to work together with Nevis Range and Nevis Cycles to showcase the worldclass riding locales – and talent – we have right here in the UK.’
Trek Bicycle, a global leader in the design and manufacture of bicycles and related products, began in 1976 with a mission to build the best bikes in the world.
Kate Forbes, MSP for Skye, Lochaber and Badenoch, said: ‘This is great news for Lochaber and in fact for the Highlands as a whole. Fort William is known as the Outdoor Capital of the UK and this adds another string to the bow.’