Fund­ing boost for Ar­gyll route will ben­e­fit tourism busi­nesses

The Oban Times - - OUTDOORS - By Martin Laing mlaing@oban­times.co.uk

One of Scot­land’s Great Trails has re­ceived a boost that will ben­e­fit lo­cal busi­nesses and tourist des­ti­na­tions across Ar­gyll and Bute.

Fund­ing has been se­cured by the Cen­tral Scot­land Green Net­work Trust (CSGNT) – which man­ages the John Muir Way – for a twoyear mar­ket­ing ini­tia­tive ded­i­cated to at­tract­ing more walk­ers and cy­clists to the iconic coast-to-coast route.

A key fo­cus will be to col­lab­o­rate with busi­nesses along the route, with a view to pro­mot­ing them as a part of the John Muir Way ex­pe­ri­ence.

The ini­tia­tive will help lo­cal busi­nesses across Ar­gyll and Bute in­ter­ested in work­ing col­lab­o­ra­tively with the John Muir Way to reach new cus­tomers and grow their or­gan­i­sa­tion.

To in­di­cate their in­ter­est in this op­por­tu­nity, the busi­nesses are en­cour­aged to pro­vide their de­tails and an­swer a few ques­tions by com­plet­ing a short sur­vey at: https://www.sur­vey­mon­key.co.uk/r/john­muir­way­busi­ness

Gavin Mor­ton, mar­ket­ing and busi­ness en­gage­ment of­fi­cer for the John Muir Way, said: ‘I’m look­ing for­ward to work­ing closely with busi­nesses along the route who are keen to raise their pro­file as a des­ti­na­tion on the John Muir Way.

‘We’re in a for­tu­nate po­si­tion to have a grow­ing mar­ket for walk­ing and cy­cling tourism, to­gether with a fan­tas­tic and unique as­set to pro­mote. There is a real op­por­tu­nity for lo­cal busi­nesses to make the most of this in­creased foot­fall by work­ing with us.’

Keith Ged­des, chair­man of CSGNT, added: ‘We’re de­lighted to re­ceive this fund­ing and would like to thank the LEADER pro­gramme and all the lo­cal au­thor­i­ties in­volved.

‘The fund­ing will not only help us to con­tinue rais­ing aware­ness of the route and the legacy of lead­ing con­ser­va­tion­ist John Muir, but will en­sure that we have the re­sources in place to work more closely with lo­cal busi­nesses to max­imise the op­por­tu­ni­ties The John Muir Way presents.

‘Since its launch, the John Muir Way has grown in pop­u­lar­ity with both do­mes­tic and in­ter­na­tional walk­ers and cy­clists vis­it­ing the area, whether to do just a short sec­tion or the full route.

‘There con­tin­ues to be strong in­ter­est from John Muir’s adopted home, the USA, fur­ther re­in­forc­ing the eco­nomic op­por­tu­ni­ties of the route to Scot­land.’

Pho­to­graph: Becky Dun­can

John Muir Way passes above Loch Lomond on its route across the coun­try.

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