Highland Bookshop launch switched to an online event
After what can be years of research and writing, the launch of a new book is the climactic moment when an author finally shares his or her work with the world.
In the past few weeks, however, countless authors have had to cancel book launches, appearances and events as the population acclimatises to the threat of coronavirus. Instead, writers have turned to the internet.
Mark Bridgeman's collection of stories from Lochaber, Blood Beneath Ben Nevis, was one such case. Mr Bridgeman has created a fascinating collection of tales, events and folklore from around Lochaber, all focused around the uncanny, the disturbing and the downright odd – some of which have become particularly relevant in recent weeks. Published by The Watermill in Aberfeldy, Mr Bridgeman's book was to be launched at an event at The Watermill's sister shop, The Highland Bookshop in Fort William.
As the need for social distancing became imperative, bookshop manager SarahLouise Bamblett realised the launch would have to take a different shape, with online activities at the forefront.
Ms Bamblett said: ‘It's been a terrible and worrying time for authors due to publish new books as launch events are generally considered crucial to the success of new titles. Luckily, the book business is full of innovative and creative people and I've been impressed with the alternative social distancing ideas they have come up with, including online readings, book clubs and story time sessions.'
Mr Bridgeman told the Lochaber Times: ‘As you can imagine, I was bitterly disappointed not to have a book launch at the Highland Bookshop. Instead, we've concentrated on posting on Facebook, revealing bits and pieces of what I would have said at the actual launch. I want to give those people who follow me online a little extra, just as if they'd attended a real launch.
‘It's obviously a tricky time for everyone at the moment. Authors are having to find new ways of promoting books and new angles to use. There is an absorbing chapter in the Blood Beneath Ben Nevis about the 1832 cholera outbreak in Lochaber. The story has so many parallels with the coronavirus situation. I think readers will find it shocking and fascinating, but ultimately encouraging when they read about how quickly the human race learned and adapted.'
That ability to adapt the way in which we share and connect with stories is one of the saving graces of the 21st century pandemic, as the internet becomes a positive force by which authors and readers can continue to connect.