Young Mar­malade glows in the dark

The Peterborough Evening Telegraph - - Etbusiness Daily - John.kralevich@pe­ter­bor­oughto­ peter­bor­oughet

PETER­BOR­OUGH-BASED in­surer Young Mar­malade can lighten up the world of young driv­ers by not pe­nal­is­ing them for night time driv­ing.

Among in­sur­ance com­pa­nies which have de­vel­oped poli­cies for young driv­ers that utilise telem­at­ics to as­sess how a car is be­ing driven, the firm’s In­tel­li­gent Mar­malade scheme is the only one that does not ef­fec­tively bump up costs for driv­ing in the dark.

This cre­ates prob­lems for young­sters try­ing to find work in an in­creas­ingly des­per­ate em­ploy­ment sit­u­a­tion.

“There are more than a mil­lion young peo­ple un­em­ployed and they are be­ing forced to de­pend on part-time work that is of­ten at unso­cia­ble hours,” said Nigel Lacy, the di­rec­tor of mar­ket­ing at Young Mar­malade.

“We launched our telem­at­ics­based In­tel­li­gent Mar­malade

JOHN KRALEVICH scheme sev­eral months ago and an av­er­age score of 97 per cent in­di­cates how safely young peo­ple are driv­ing their ve­hi­cles.

“Con­trary to the stance taken by other com­pa­nies, we have found that young peo­ple ac­tu­ally drive safer at night and so why should we ham­per their em­ploy­ment prospects?”

The city firm took a ran­dom sam­ple of driv­ers cur­rently us­ing In­tel­li­gent Mar­malade and stud­ied 10 jour­neys from each, five in the day time and five at night time, be­tween March 1 and April 30, and each over two miles.

Mr Lacy said: “The re­sults show that over 80 per cent of the sam­pled driv­ers drove bet­ter at night com­pared to the day. In this sam­ple, the av­er­age score for the night time jour­neys was 95.78 per cent against 92.63 per cent in the day time.” Apart from In­tel­li­gent Mar­malade, all other telem­at­ics­based in­sur­ance schemes ei­ther im­pose cur­fews on young driv­ers or weight poli­cies

against night time driv­ing.

In­tel­li­gent Mar­malade - one of the orig­i­na­tors of the telem­at­ics mar­ket - in­stalls an on-board Orange Box to ac­cess the ABCS of driv­ing - ac­cel­er­a­tion, brak­ing, cor­ner­ing and speed.

Young driv­ers can re­view their driv­ing skills on­line and cor­rect any high risk ma­noeu­vres. If the driver re­peat­edly trans­gresses, the in­sur­ers will in­ter­vene, but the scheme’s av­er­age score of 97 per cent is ev­i­dence to the con­cen­tra­tion that driv­ing with an Orange Box in­stils in young mo­torists.

“The scheme has proven so suc­cess­ful that pre­mi­ums have been held well be­low mar­ket rates, and are com­pet­i­tive against other telem­at­ics- based in­sur­ers, even more so if night time driv­ing is taken into ac­count,” added Mr Lacy.

driver safety: Nigel Lacy, of Young Mar­malade, ex­plains how young peo­ple drove safer at night than dur­ing the day.

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