Eng­land’s Euro 2012 bid on the big screen

The Peterborough Evening Telegraph - - Front Page - Adam.uren@pe­ter­bor­oughto­day.co.uk @Etadamu

BY ADAM UREN A SPORT­ING ex­trav­a­ganza will be served up next month as a city bar trans­forms a street into the place to be to watch Eng­land’s Euro­pean Cham­pi­onship cam­paign.

Fol­low­ing the suc­cess of World Cup 2010, which saw a big screen erected at the end of King Street, Sports Lounge is look­ing to re­peat the trick for Euro 2012, which gets un­der way on Fri­day, June 8.

Bar owner Si­mon Baker has ap­plied to Peter­bor­ough City Coun­cil for a li­cence to show ev­ery Eng­land match on a huge screen at the end of the street.

This guar­an­tees at least three events for the group stages, and po­ten­tially more should Eng­land make it through to the quar­ter-fi­nals.

Pro­vided li­cens­ing is granted for ev­ery Eng­land match, hun­dreds of fans will be able to de­scend on to the street to cheer on their na­tion as they watch Roy Hodg­son’s men on a gi­ant screen.

The events proved hugely pop­u­lar dur­ing the World Cup and Mr Baker is hop­ing it will be even more suc­cess­ful, with an out­door bar avail­able this time around only serv­ing plas­tic bot­tled drinks to en­sure sup­port­ers spend less time in­doors at the bar.

He said: “It will be £5 to get into the arena but we will be keep­ing our beer prices low. Our main em­pha­sis will be on not rip­ping peo­ple off and mak­ing sure we pro­vide a re­ally good at­mos­phere.”

The “arena” will open two hours prior to kick-off in the Eng­land games, with the first match due to kick-off at 5pm on Mon­day, June 11, when Eng­land take on bit­ter ri­vals France.

The arena will close at 11pm that night as the Swe­den vs Ukraine match will be shown af­ter­wards.

Eng­land’s other group matches will kick-off at 7.45pm on Fri­day, June 15, against Swe­den; and at 7.45pm on Tues­day, June 19, against the Ukraine.

All other matches of the Euro­pean Cham­pi­onships will be shown live in­side the Sports Lounge, but not on the out­door screen.

The Eng­land matches will be pre­ceded by two hours of en­ter­tain­ment with a DJ stage, a com­pere, a se­lec­tion of games and give­aways be­ing planned.

There will be out­door toi­lets pro­vided, with 15 por­taloos ex­pected to be set up in King Street, as well as out­door cater­ing.

Tick­ets for the Eng­land matches can be booked by vis­it­ing the of­fi­cial SJB Events Euro 2012 event web­site, www.euro12.co.uk.

An An­droid app, called Euro2012p­boro, has also been launched with an Ap­ple app soon to fol­low.

For more up­dates, fol­low @Euro12boro on Twit­ter or “Euro 2012, Peter­bor­ough” on Face­book.

SUC­CESS: The big screen events out­side Sports Lounge for World Cup 2010 proved hugely pop­u­lar.

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