Love where you live – hate lit­ter

The Peterborough Evening Telegraph - - Front Page - By BEN TRUSLOVE ben.truslove@pe­ter­bor­oughto­ @Et­ben­truslove

LIT­TER louts will face the neigh­bourly power of love in a new cam­paign to crack down on rub­bish.

The Love Where You Live cam­paign was launched yes­ter­day to help tackle the grow­ing prob­lem of lit­ter in Peter­bor­ough.

About 41 tonnes of waste are col­lected ev­ery month from the city’s streets and bins by En­ter­prise Peter­bor­ough, which also deals with about 572 cases of fly­tip­ping each month.

A waste sum­mit was held in Novem­ber bring­ing a raft of or­gan­i­sa­tions to­gether in­clud­ing Peter­bor­ough City Coun­cil, the Pro­ba­tion Ser­vice, po­lice and En­ter­prise Peter­bor­ough to dis­cuss the is­sue and back the launch of the cam­paign.

Coun­cil­lor Matthew Lee, deputy leader of the coun­cil, said: “The long-term an­swer to tack­ling lit­ter isn’t to pick it up more quickly, it’s about ad­dress­ing the be­hav­iours that makes it ac­cept­able to drop it in the first place.

“En­ter­prise Peter­bor­ough works very hard to keep our streets clean – but work­ing to­gether we can make them even cleaner and show that we love where we live.”

As part of the cam­paign res­i­dents are be­ing urged to or­gan­ise lit­ter picks in their area.

It is hoped if the streets are clean, fewer peo­ple will drop waste on the ground.

Speak­ing about the ini­tia­tive, Richard Old­field, di­rec­tor of fa­cil­i­ties man­age­ment at En­ter­prise Peter­bor­ough, said: “We want Peter­bor­ough to sparkle, but it’s a daily bat­tle.

“If we can help neigh­bour­hoods to help us, we can make a big­ger dif­fer­ence to the over­all amount of lit­ter in the city – and the cleaner it is, hope­fully the longer it will stay that way.”

And Peter­bor­ough En­vi­ron­ment City Trust (PECT) is also back­ing the cam­paign.

Kim Co­ley, busi­ness and en­vi­ron­ment of­fi­cer at PECT, said: “It is great to see so many dif­fer­ent or­gan­i­sa­tions work­ing to­gether to tackle lit­ter.

“I hope that lots of neigh­bour­hood teams spring up as a re­sult of this ini­tia­tive. As well as a good way to tidy up your lo­cal area, it’s a great way to meet lo­cal peo­ple.”

And com­pa­nies which are of­ten blamed for the lit­ter in the streets are also lend­ing a hand, in­clud­ing Mcdon­ald’s and Greggs.

Matt Jar­rett, who owns Mcdon­ald’s fran­chise in Stam­ford, Glin­ton, Wis­bech and at Had­don Ser­vices, is run­ning a lit­ter van within a ten-mile ra­dius of their restau­rants.

He said: “We’re there to pick up any lit­ter – not just our own.

“We’re ded­i­cated to run­ning our van and are keen to hear from any­one who wants us to fo­cus on a par­tic­u­lar area or is run­ning an event that we can help sup­port.”

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