Huge ‘Liv­ing’ store is lat­est to be un­veiled in ma­jor re­tail park re­de­vel­op­ment:

The Peterborough Evening Telegraph - - Front Page - By PAUL GRIN­NELL paul.grin­nell@pe­ter­bor­oughto­ @Paulgrin­nell2

HUN­DREDS of jobs could be cre­ated in Peter­bor­ough af­ter it was an­nounced that a new re­tail chain is poised to move into the city.

Asda Liv­ing, which sells the pop­u­lar Ge­orge cloth­ing range as well as home­ware, elec­tri­cals and other non-food prod­ucts, is to move into a 37,000 sq ft unit on the Brother­hood Shop­ping Park, in Lin­coln Road, Wal­ton.

The firm is a spe­cialised part of the Asda su­per­mar­ket gi­ant and has signed a 10-year lease on the unit.

Rep­re­sen­ta­tives from Asda Liv­ing say the final de­tails on the num­ber of staff to be re­cruited have still to be agreed.

How­ever, it is un­der­stood that other sim­i­lar-sized stores have typ­i­cally em­ployed more than 200 peo­ple.

The store is ex­pected to open in the au­tumn and it will sit along­side Marks & Spencer, Next and Out­fit, which have al­ready con­firmed that they have signed leases for units on the park.

An­other two stores are ex­pected to re­veal they plan to move onto the park in the next few weeks.

Phil Huby, Aberdeen as­set man­ager for Brother­hood, said: “This is a ma­jor coup for the city and for Brother­hood Shop­ping Park.

“The Asda Liv­ing brand is an ex- cit­ing and ex­clu­sive con­cept which sup­ports our vi­sion of at­tract­ing a strong vi­brant ten­ant mix to Peter­bor­ough.”

The new store will con­sist of a 19,000 sq ft ground floor and 18,000 sq ft mez­za­nine and fea­ture the full range of Ge­orge fash­ion plus home­ware, elec­tri­cals, en­ter­tain­ment, toys and baby prod­ucts.

An Asda re­gional spokesman said: “I can con­firm the unit will be for Asda Liv­ing.

“More de­tails are set to be an­nounced soon.”

The news has been wel­comed by ex­perts who say the in­vest­ment is a sign of con­fi­dence in the econ­omy.

Chief ex­ec­u­tive of Peter­bor­ough Cham­ber of Com­merce John Bridge said: “The store will be cre­at­ing per­ma­nent jobs and not just sea­sonal ones and is good news for Peter­bor­ough peo­ple.

“A com­pany choos­ing to in­vest in our city sees an econ­omy that is de­vel­op­ing and grow­ing and knows in­vestors will see a re­turn on their money.”

Re­tail ex­pert Dr Paul Dob­son, head of the busi­ness school at the Univer­sity of East Anglia, added: “Any in­vest­ment in re­tail at the mo­ment is a good sign for the city as con­sumer de­mand is very weak at the mo­ment.

“Asda Liv­ing will help gen­er­ate a good foot­fall, which means a lot of cus­tomers com­ing to the re­tail park, which is good for other busi­nesses.”

PROGRESS: Work on the new stores at the Brother­hood Re­tail Park is pro­gress­ing fast as a new Asda Liv­ing store, main picture, is re­vealed as the lat­est ad­di­tion.

de­vel­op­ment: Artist’s im­pres­sion of what the Brother­hood Shop­ping Park will look like af­ter the an­nounce­ment that Asda Liv­ing is mov­ing onto the site.

Work: The re­de­vel­op­ment of the site is pro­gress­ing quickly..

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