All day park­ing of­fer in city helps drive boom in us­age

The Peterborough Evening Telegraph - - Thornton on thursday - By David Sey­mour

Anew­pric­ing strat­egy at an un­der­used city car park is prov­ing a hit with mo­torists, but there are no plans to make it more com­mon­place. Peter­bor­ough City Coun­cil has in­tro­duced a charge of £ 3 for all day park­ing at the Plea­sure Fair Mead­ow­carpark, in Oun­dle Road.

This com­pares to a cost of £ 5.50 for up to 10 hours at the city coun­cil’s long- stay car parks and mir­rors charges at the Wir­rina, in Bishop’s Road, which­camein­totheau­thor­ity’s own­er­ship in 2011.

The­newrate­was­in­tro­duced at thePlea­sureFairMead­ow­car park at the start of De­cem­ber and in the two peak Christ­mas weeks ( start­ing De­cem­ber 17) there wasa30per­centin­crease in its use- with­trans­ac­tion­sris­ing from 598 to 777.

The of­fer was due to ex­pire at the end of Jan­uary, but the city coun­cil says it is now likely to con­tinue.

A spokes­woman for the author­ity said the author­ity was “pleased” the cheaper all day rate had been met with a rise in vis­i­tors, but ruled out an im­me­di­ate roll out of such pric­ing across the city.

She said: “As the Plea­sure Fair Meadow car park is one of the city coun­cil’s more un­der­used car parks due to its dis­tance from the city cen­tre, a £ 3 all day tar­iff was in­tro­duced to en­cour­age use of the car park.”

She added: “There are no plans to in­tro­duce £ 3 all day park­ing at any other coun­cil car parks at this time.”

Cllr Nazim Khan, Labour mem­ber for the Cen­tral ward for the city coun­cil, wel­comed the changed fees.

He said: “I think it’s a wel­come move be­cause we­need to bring peo­ple into the city cen­tre be­causeour­shop­sar­e­re­ally strug­gling.”

He felt while it may not be fea­si­ble to of­fer a £ 3 all day rate at other city coun­cil- run car parks due to their rel­a­tive pop­u­lar­ity, he en­cour­aged the author­ity to look at its pric­ing now that Christ­mas and New Year has passed.

He said: “I think our car parks are be­com­ing empty a bit more and so are the shops. I think it would en­cour­age peo­ple to come in to the city cen­tre and use the shops.”

£ 3- a- day park­ing is prov­ing pop­u­lar in the city cen­tre.

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