Should you be us­ing In­sta­gram?

The Peterborough Evening Telegraph - - Business -

It’s of­fi­cial, In­sta­gram is boom­ing. Ac­cord­ing to PR News, In­sta­gram was the most-en­gaged plat­form dur­ing the Olympics for both B2B and B2C brands.

The so­cial me­dia plat­form is not only achiev­ing a fast grow­ing num­ber of users, but it’s prov­ing to be a pop­u­lar tool for mar­keters too.

With such great en­gage­ment rates, it sounds like an op­por­tu­nity not to be missed for any busi­ness - but should you re­ally be jump­ing on the In­sta­gram band­wagon?

If you’re con­sid­er­ing adding In­sta­gram to your so­cial me­dia tool­kit, be­gin by com­par­ing how your brand aligns with the US P soft he so­cial me­dia plat­form.

In­sta­gram is all about vi­su­als. Whether it’s short videos, eye-catching pho­tos, emo­tive quotes or funny memes, you need to have vi­su­als that will grab at­ten­tion.

Think about what el­e­ments of your or­gan­i­sa­tion you could cap­ture in an at­trac­tive im­age.

In­sta­gram can be a great way of shar­ing your em­ployer brand with the out­side world too. If your team travel a lot, get them to share images from their trips. If you in­vest in team days out, get lots of snaps and up­load them.

Also note that ear­lier this year In­sta­gram in­tro­duced a new al­go­rithm, which means posts now ap­pear de­pend­ing on what users have en­gaged with.

Many In­sta­gram users have also no­ticed ad­verts re­ceiv­ing in­creased promi­nence in their news feeds.

Con­sider al­lo­cat­ing bud­get specif­i­cally for In­sta­gram ad­ver­tis­ing, not only to help kick-start a new ac­count but to also in­crease your reach to a tar­geted au­di­ence. In­sta­gram is owned by Face­book, mean­ing there are sev­eral fea­tures that al­low you to seam­lessly ad­ver­tise across both, whilst also mak­ing the most of the great au­di­ence tar­get­ing many ad­ver­tis­ers have come to love.

Also look at how your brand could use ‘In­sta­gram sto­ries’. Many have ar­gued sto­ries are an at­tempt to copy the pop­u­lar fea­tures of Snapchat, as it al­lows users to col­late images and videos into a story that will van­ish af­ter 24 hours.

For brands, how­ever, In­sta­gram sto­ries are a great way to en­gage your au­di­ence in time-spe­cific events.

In­sta­gram could be a great new plat­form for your or­gan­i­sa­tion but be­fore you start, gather the as­sets you need to cre­ate a com­pelling pro­file, cre­ate cam­paigns that will give you great rea­sons to post on a reg­u­lar ba­sis and, last but not least, con­sider whether your tar­get au­di­ence is us­ing the plat­form.

Wher­ever you post your con­tent, you want to make sure it’s reach­ing the right au­di­ence.

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