Re­tAiler digs deep to help sup­port fu­ture of fArm­ing

Agri­cul­tural as­so­ci­a­tion agrees year-long deal with Co-op­er­a­tive

The Peterborough Evening Telegraph - - Business Telegraph - By Paul Grin­nell paul.grin­nell@jpress.co.uk Twit­ter: @PTPaulGrin­nell

A lead­ing re­tailer is back­ing a pop­u­lar Peter­bor­ough-based coun­try­side ini­tia­tive which in­spires thou­sands of chil­dren about food and farm­ing. The Cen­tral Eng­land Co-op­er­a­tive has agreed a year-long spon­sor­ship pack­age with Kids Coun­try, which is the ed­u­ca­tion arm of the East of Eng­land Agri­cul­tural So­ci­ety.

Un­der the deal, the Co-op­er­a­tive will pro­vide fi­nan­cial sup­por­t­and­lo­cal­re­sourcesto sup­port­the18eventsthatKids Coun­try will hold dur­ing the next 12 months.

Its pro­gramme con­sists of in­ter­ac­tive, hands-on events about food, farm­ing and the coun­try­side.

Ac­tiv­i­ties in­clude potato plant­ing and har­vest­ing, learn­ing about chick­ens, bee ob­ser­va­tory vis­its and the an­nual Food & Farm­ing Day at the East of Eng­land Show­ground.

In 2016, the pro­gramme reached­morethan6,000chil­dren from across the East­ern re­gion and be­yond.

Karen Ball, com­mu­nity re­la­tions of­fi­cer, said: “The Co-op­er­a­tive has a long tra­di­tion of giv­ing back to the com- mu­nity, and we wel­come the op­por­tu­ni­ty­tomakeareald­if­fer­ence to the lives and­e­d­u­ca­tion of lo­cal chil­dren.

“We look for­ward to build­ing on our suc­cess­ful part­ner­ship with Kids Coun­try, and bring a greater un­der­stand­ing of food prove­nance and the coun­try­side to chil­dren through these won­der­ful events.”

The Kids Coun­try team is headed up by San­dra Lau­rid­sen, who­said:“Weare­de­lighted to be work­ing with Cen­tral Eng­land Co-op­er­a­tive.

“Their sup­port will help us to de­liver an even more ex­cit­ing and en­gag­ing pro­gramme in 2017.”

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