Boat builder looks out for new sales

Fair­line Yachts cre­ates new over­seas links

The Peterborough Evening Telegraph - - Business - By Paul Grin­nell paul.grin­ Twit­ter: @PTPaulGrin­nell

Lux­ury yacht man­u­fac­turer Fair­line Yachts has taken new ac­tion in a bid to buoy up over­seas sales. The Oun­dle based com­pany has an­nounced the ap­point­ment of two new in­ter­na­tional deal­ers to push sales in the Mid­dle East and the Dan­ish re­gion.

It has named Royal Yachts in Dubai as its new dealer for the Mid­dle East, which will trade as Fair­line Mid­dle East, and Baadhu set ApS in Den­mark is its dealer for the Dan­ish re­gion in­clud­ing Green­land and will trade as Fair­line Den­mark.

Man­ag­ing di­rec­tor of Fair­line Yachts, Rus­sell Cur­rie, said: “Fair­line’s long term strat­egy is about strength­en­ing our pres­ence world­wide, and we are cer­tain that the ap­point­ments of both Baadhu set and Royal Yachts will help us to achieve sig­nif­i­cant growth in the key mar­kets of Den­mark and the Mid­dle East.”

Hen­rik Bak, one of the own­ers of Baad­huset ApS, said: “Fair­line has a name that car­ries a strong rep­u­ta­tion all around the world, and we are look­ing for­ward to strength­en­ing its pres­ence even fur­ther in Den­mark and Green­land.

“It’s an ex­cit­ing time to be­come part of the Fair­line fam­ily, with 2017 be­ing its 50th an­niver­sary - we can’t wait to get started.”

Peter Divers, sales di­rec­tor for Royal Yachts, said: “Weare look­ing for­ward to re in­tro­duc­ing Fair line to the Mid­dle East re­gion.

“It is a well-re­spected brand in this area and the mar­ket of­fers lots of op­por­tu­ni­ties for a pres­ti­gious and in­no­va­tive boat-builder such as Fair­line.

“Fair­line’s size of yacht (38 to 78 feet) is per­fect for the Gulf re­gion.”

Fair­line Yachts’ Squadron 53.

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