Re­tail­ers breathe life into craft­ing

The Peterborough Evening Telegraph - - Business -

Peter­bor­ough re­tail­ers Cre­ate and Craft has joined forces with Hob­by­craft in an ef­fort to re-ig­nite the cre­ative mar­ket. The two have put to­gether a joint sourc­ing strat­egy. The ses­sions will al­low de­sign­ers and com­pa­nies big and small to pro­mote their wares with the op­por­tu­nity of get­ting their prod­ucts in­store and on TV. Tony Sheri­dan of TV shop­ping chan­nel Cre­ate and Craft, based in Ne­wark Road, said: “The cre­ative in­dus­try thrives on new­ness. “To­day there is a dis­tinct lack of in­no­va­tive prod­uct that makes it to the mass mar­ket. “Cre­ate and Craft’s ex­cit­ing col­lab­o­ra­tion with Hob­by­craft will give the op­por­tu­nity for prod­uct de­sign­ers and de­vel­op­ers of all sizes to pitch their prod­uct to the two largest re­tail­ers in the in­dus­try at the same time, fast track­ing de­ci­sions and ben­e­fit­ing from the ef­fi­cien­cies of scale.” Kate Poul­ter, com­mer­cial di­rec­tor at Hob­by­craft, said: “We un­der­stand how hard it is for new de­sign­ers and pro­duc­ers to get their prod­ucts to mar­ket. “This op­por­tu­nity can give them ac­cess to con­nect to the UK crafter through our 87 stores and on­line busi­ness..”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.