Couple fulfil dream with boutique in city

Enterprising pair move to Peterborough to open fashion store

An enterprising couple have just moved to Peterborough to open a new fashion boutique. Elsa Rose aims to bring a “fiesta of fashion” to the city with its opening in Westgate Arcade, in Queensgate Shopping Centre.

Its Spanish owner, Ana Merida and partner, Daniel Walton, say they have relocated to Peterborough from Telford as they chase their dream of starting a boutique fashion business and turn it into a well-knownHighStreet name.

Daniel said: “We chose Pe- terborough as it is one of the most up and coming cities in theUKandweseethehugepotential it offers for independent businesses.”

Ana added: “Westgate Arcade is a perfect location for us, butweknowwe’regoingto have to workhardtolet everyoneknowaboutus, whoweare and what we do.”

The boutique, which employs four full- time and a few part-time staff, features ranges of LYDC handbags, cosmetics and accessories. The partners are currently workingoncreatingane-commerce website, which is expected to go live in the spring.

Anasaid: “Weworkclosely with suppliers to bring shoppers staple one-off pieces to give the owner exclusivity.

“Wewantourcustomersto purchase an item no one else will have, and we work with top up and coming brands.”

Mark Broadhead, centre director at Queensgate, said: “It’s wonderful to start a New Year with a new offering.”

Ana Merida and Daniel Walton are making their business dream come true.