100s OF JOBS ON OFFER

When applying for jobs, generic cover letters simply do not make the cut, writes Gary Flockhart

Two thirds of 18-24 year olds resent having to tailor their cover letter for every job application – and yet it’s absolutely critical to landing that dream job.

Sure, a good cover letter takes time and effort, but if you don’t do one then it’s probably because you’re being a little lazy, or you’re not really passionate about the job you’re applying for – at least that’s how it’s going to look.

“As an employer, I am not going to be impressed by a cover letter that looks like it’s been churned out and used for multiple applications,” warns James Caan, the famous entrepreneur of Dragons’ Den fame.

“So don’t underestimate an employer’s perceptiveness. Drop in a paragraph on why my organisation interests you and give me information that supports your statements if possible.

“Anything that convinces me that you have done some research and have a genuine interest is a big plus,” adds Caan.

That’s sage advice, and yet new research from the UK’s leading independent job board, CV-Library, has found that two thirds (66.9 per cent) of candidates between the ages of 18 and 24 find it frustrating that they have to tailor their cover letter for every job they apply for, while an alarming 41.4 per cent feel cover letters are unnecessary.

The research, which surveyed 1,200 workers about their attitudes towards cover letters in the job application process, found that over half (56.7 per cent) of candidates in the UK do tailor their cover letter for a specific job application, rising to 60.2 per cent amongst 35-44 year olds.

Youngsters take heed: whether you like it or not, it’s crucial to write a tailored cover letter for that job you are applying for.

“While there continues to be a debate around how necessary cover letters are in the job application process, they’re showing no signs of disappearing anytime soon,” says Lee Biggins, founder and managing director of CV-Library.

“Including a cover letter with an application is beneficial, and while it might seem like a tedious task, it can boost your chances of getting a new job.

“In fact,” he adds, “while CVs are great for an overview of work experience, cover letters can act as an extra platform to shout about your successes.

“Therefore, try to avoid viewing it as an extra annoyance and instead see it as an opportunity to talk about your relevant experience, any particular career highlights, and what you can bring to the table in this new role.”

So there you have it: if you want that job, get writing, folks.

“As an employer, I am not going to be impressed by a cover letter that looks like it has been churned out”

James Caan Entrepreneur