Helping businesses keep in touch

In the words of John Lennon, ‘Strange Days Indeed’! Here at PCR Towers we’re still broadcasting our great music and local news to everyone in Peterborough, 24 hours a day, 7 days a week.

We recognise that in these ‘strange days’, staying in touch with your community, and even your customers, is so important. That is why we have launched the ‘Keep In Touch’ campaign.

We’re offering the city’s businesses free airtime to help keep in touch with their customers during the current crisis.

Your message will be delivered as a 20-second (roughly 50 words) information announcement and typically played several times a day for a number of days.

The number of plays and days will depend on demand, we’ll do our best to give everyone a fair crack of the whip.

As the local radio station for Peterborough, we recognise that the city’s businesses need support at the moment and this is our way of trying to help.

You’re welcome to send a draft outline which our team will rewrite in a radio friendly way, or just send us the points you want to get across and we’ll write it for you. Space is limited and scripts must be approved by Peterborough Community Radio Limited, whose decision on what is broadcast is final.

Local businesses may want to thank their customers for their patience and loyalty and assure them they’re still in business and champing at the bit to reopen their doors when it’s safe to do so. They may want to let them know how they’re still serving them and outline their emergency arrangements, observing social distance etc. or to give information about alternative services being offered, for example doorstep or postal delivery.

Ian McGregor from PCR said: “Please bear in mind it’s an information message to update your customers in light of the current crisis situation, not a commercial. But it is genuinely free and the station’s way of supporting our local business community at this very difficult time. Businesses can either email a draft script or some bullet points and we’ll knock it into shape for you, and the message can be recorded in your own voice or done by one of our presenters.”

The initiative has been shared on various local business social media sites. Stevie

Wiley of Peterborough Small Business Facebook group commented: “I think that what PCRFM are doing with the Keep in Touch campaign regarding businesses is brilliant and I hope that the businesses in our Facebook group will take this opportunity to promote themselves and keep themselves going.”

To find out more and be first in line for a Business to Community Support Message, simply send an email to keepintouch@pcrfm.co.uk, and include a name and contact number in case we need to get back to you.

Have you got a local community story you think we should be talking about, get in touch on www.pcrfm. co.uk, and give us a listen on 103.2FM – we are Live and Local in Peterborough.