Making the most of Facebook Ads

Facebook Ads is one of the best advertising platforms you can use. It has an extensive range of ad formats, placements and budget management tools.

Throw in its huge audience database and hypertargeting options and you’re on to a winner. In this article we’ve included some of the most common questions we get asked by our clients to help straighten a few things out.

Q1. Do I need a personal Facebook account to run Facebook Ads?

Yes. Facebook uses your personal account to confirm your identity and this helps keep everything related to your business secure. In addition, you’ll need to set up a Facebook page for your business if you haven’t done so already.

Q2. How do I create and manage Facebook Ads?

The best way to create and manage your Facebook ads is through business manager.

It is a Facebook tool that allows you the manage all your business assets, as well as manage and give access to any agencies or third parties who might be helping you with your account.

Q3. How much do Facebook Ads cost?

How long is a piece of string (or how big is your marketing budget)? Before setting upFacebook Ads, you need to decide on a budget.

You need to spend money to make money when it comes to advertising, and, in this case, bigger is generally better, although what you do withit still counts, andgetting the design, call-to-action, and placement of adverts onFacebook is important, too.

Q 4. What audience

should I target?

Facebook has a huge audience database, so the answer to this question completely depends on what your business goals are and what your target consumer or clients look like.

When we set up audiences for our clients, we would look at buyer personas and available data.

There are a few different audience types, so I’d recommend looking into and understanding these if you plan to set them up yourself.

Q5. What marketing objective should I choose?

This depends entirely on your advertising goals and your marketing/advertising strategy. If you’re unsure, think about what it is you want users to do when they see your ad. Every objective optimises your ads in a different way, so it’s important to select the right one for your advertising goal.

Setting up a business manager account also allows you to market on Instagram and can support your wider business strategy and lead generation goals for your business.