Industry veteran launches new firm

A new company has been launched in Peterborough to provide a range of mobility equipment.

Anglian Lifts, based in Tesla Court Innovation Way, Lynch Wood, has been set up by industry veteran Phil Rice and offers stairlifts, wheelchair platform lifts, domestic elevators and other access and mobility equipment.

It currently has a team of eight, and will be looking to hire two engineers, and serves a UK market where about 90,000 stairlifts are sold annually and which is enjoying rapid growth as the over-65 population increase.

Mr Rice was formerly managing director of the 19-yearsold Anglia Stairlifts, located in Eagle Business Park, in Yaxley, but resigned in June following a management takeover.

The creation of the new start-up has been supported by an investor, which is providing growth capital for future acquisitions.

Mr Rice, who is a member of the board of the British Healthcare Trades Association, said: “Anglian Lifts provides a diverse range of solutions from the industry’s best brands and aims to take a significant share of the mobility and access market in East Anglia.

“The company is based on the belief that success comes from ‘doing it right’. This means honest and transparent information combined with unmatched customer service.”

He said the new company would benefit from his ‘decades of experience’ in the industry and the ‘expertise of the entire team from his previous company’.

Mr Rice, who has held several senior positions in the access and mobility market .

Some of the team at Anglian Lifts