The Press and Journal (Aberdeen and Aberdeenshire)
Name change part of recipe for success at food makers
Results: Macphie drops ‘Glenbervie’
Growing international success has seen a leading north-east based food ingredient firm trim its trading name to prevent confusion among overseas customers.
Newly-named Macphie Ltd said its dropping of “of Glenbervie” from its brand name also reflected the changing nature of the 89year-old company’s business.
The name change was announced yesterday as managing director Andy Underwood forecast “robust” UK and international sales in the year ahead, following a strong performance in 2015-16.
Family-owned Macphie, based on the 2,000-acre Glenbervie Estate, near Stonehaven, saw annual operating profits surge by almost £1million to £4.6million last year.
Among factors contributing to its success, the company highlighted increased sales in the Middle East.
Mr Underwood said: “We continue to predict a bright future for the business after last year’s strong set of results, which saw a sales jump of 7% to almost £48million.
“Our vision of profitable growth through investment and a strong innovation agenda – both in the UK and international markets – is paying dividends, with robust sales forecast for the year ahead.”
A two-year review of its structure had led the company to identify food and land as its “two clear business activities,” Mr Underwood said.
He added: “While all our land activities (farm, estate and wind) are located in Glenbervie in the northeast, our added value food ingredients business currently operates from two sites – Glenbervie and Tannochside, near Glasgow – so our trading name will reflect this by removing the location of Glenbervie.
“We also feel that this change better reflects our red box Macphie branding which has been used by the business since 2001.
“The international side of our business is delivering additional growth opportunities,
“We feel that this change better reflects our red box branding”
so simplifying our trading name will also help ease any potential confusion for suppliers and customers.
“It’s great to see both sides of the business doing so well and long may that continue.”
Macphie makes ingredients used by bakers, pubs, restaurants, hotels readymade food firms and caterers.
Headed by the chairman and chief executive Alastair Macphie, the company employs more than 270 people across its two sites. The business was founded in 1928 as a retail bakery by Mr Macphie’s great uncle, Alister Macphie.
Macphie said the land side of its business was “continuing to thrive”.