The Press and Journal (Aberdeen and Aberdeenshire)
‘Rediscover the north-east and boost economy’
Public urged to explore region’s attractions and hidden gems
A CAMPAIGN designed to showcase the best of the north-east to locals – and boost the economy – has been launched today.
As lockdown continues to ease, VisitAberdeenshire want people to rediscover their favourite attractions and find some hidden local gems.
The Rediscover Your Aberdeen and Aberdeenshire team has set up a dedicated blog featuring the hotels, restaurants and traders open for business.
The campaign comes as pubs, restaurants and hairdressers across the country prepare to reopen today.
Chris Foy, chief executive of VisitAberdeenshire, said: “Local businesses need the support of the people of the north-east more than ever as they ease out of lockdown.”
Awebsite with a log of attractions and businesses. Visitors are also being urged to get involved and buoy the local economy by taking pictures of the spots they visit and posting them on social media, tagging #rediscoverabdn and @visitabdn
Chris Foy, the chief executive of VisitAberdeenshire, said: “We are pleased to partner with the DC Thomson group on our Rediscover Your Aberdeen and Aberdeenshire campaign.
“Today marks an important milestone in the reopening of some tourism businesses in the region. This is an important step, but we have some way to go.
“Local businesses need the support of the people of the northeast more than ever as they ease out of lockdown.”
The campaign – involving The Press & Journal, Evening Express, Society and Original 106 – will have a dedicated section on the VisitAberdeenshire website, where people can explore blogs with ideas for things to do.
Businesses listed on the website will have an “open for business” tag, allowing visitors to see what’s available to them.
Mr Foy added: “The DC Thomson titles will provide some excellent north-east experiences to explore over the coming days and we’re also encouraging readers to share images of their favourite spots with the #RediscoverABDN tag, to celebrate
the very best of our region we call home.”
P&J editor-in-chief Frank O’Donnell said: “The Covid-19 pandemic has changed all of our lives, but not all of it is bad. While some will miss their foreign holiday it’s also an opportunity to spend more time in our own wonderful country.
“There’s so much to discover as well as old favourites to visit again.
“When we look back I think many of us will have gained a fresh appreciation of what Scotland has to offer.”
Evening Express editor Craig Walker said: “As lockdown restrictions are relaxed and more of the north-east reopens for visitors, it’s important to show our support to businesses in every corner of the region. That means getting out and exploring everything Aberdeen and Aberdeenshire has to offer.
“As long as everyone follows the rules of social distancing and behaves responsibly, these hospitality and tourism businesses need not suffer any longer.”
For more information, go to visitabdn.com