Something fishy as pupils learn to be ocean heroes

Pupils in Lerwick learned what it takes to become an “ocean hero” thanks to the Marine Stewardship Council (MSC) and local MSC certified business, Frankie’s Fish & Chips, based in Brae.

The Shetland fish and chip shop recently signed up to the MSC’s Murdock’s Fish Club. The educational initiative aims to encourage children to be “ocean heroes” by always choosing fish with the MSC blue label. As ambassadors for the campaign, Frankie’s manager, Carlyn Kearney, and staff treated primary 2 classes at Sound School to a lively assembly on the importance of sustainable fishing. The team brought to life the journey from ocean to plate by bringing along boxes of fresh fish, sea creatures and even live crabs.

Ms Kearney said: “Living in a fishing community like Shetland, we feel strongly about protecting the industry and the oceans. Our assembly is a fun way of teaching children about where some of their favourite food comes from and how they can ensure it’s around for them to enjoy for many years. 98% of the seafood we serve comes from MSC-accredited stocks, all of premium quality and freshly cooked.”

George Clark, senior commercial manager North East Atlantic at the MSC, said: “Children are the shoppers and diners of the future. So, it’s important that, from a young age, we teach them about the impact of making a sustainable choice.

“All those involved in Murdock’s Fish Club, like Frankie’s Fish & Chips, are doing a great job of spreading the word about MSC certified sustainable fish in a fun way. We look forward to many more successful events in the future."

Choosing MSC-labelled seafood from fisheries, retailers, brands and restaurants guarantees sustainable, traceable methods and helps protect the life in our oceans for generations to come.

“We feel strongly about protecting the industry and the oceans”