The Press and Journal (Inverness, Highlands, and Islands)
Make the most of delights on your doorstep
Launch of major campaign to share the joys of local gems
Amajor campaign to get people across the north-east visiting local attractions has been launched. Rediscover Your Aberdeen and Aberdeenshire encourages locals to explore attractions on their doorstep, finding hidden gems and rediscovering old stomping grounds.
Visit Aberdeen shire launched the campaign to coincide with the further easing of lockdown which allows people to travel more freely.
It is hoped it will also be a welcome boost for local restaurants, hotels and tourism businesses.
There will be a special page on the website with a log of attractions and businesses.
Visitors are also being urged to get involved and buoy the local economy by taking pictures of the spots they visit and posting them on social media, tagging #rediscoverabdn and @visitabdn
Chris Foy, the chief executive of Visit Aberdeen shire, said :“We are pleased to partner with the DC Thomson group on our Rediscover Your Aberdeen and Aberdeenshire campaign.
“Today marks an important milestone in the reopening of some tourism businesses in the region. This is an important step, but we have some way to go.
“Local businesses need the support of the people of the northeast more than ever as they ease out of lockdown.”
The campaign – involving The Press & Journal, Evening Express, Society and Original 106 – will have a dedicated section on the Visit Aberdeen shire website, where people can explore blogs with ideas for things to do.
Businesses listed on the website will have an “open for business” tag, allowing visitors to see what’s available to them.
Mr Foy added: “The DC Thomson titles will provide some excellent north-east experiences to explore over the coming days and we’re also encouraging readers to share images of their favourite spots with the #RediscoverABDN tag, to celebrate