The Press and Journal (Inverness, Highlands, and Islands)
Get ready for the limitless possibilities of the future
Anew digital frontier is forming – a bold new world defined not by echoes of the past, but by the unrelenting march of technological advancement.
Now, more than ever, Highland businesses and residents must recognise the revolutionary potential that lies ahead and prepare for seismic shifts greater than those which formed the Great Glen.
Massive change is on its way and it has already begun to shape our futures.
Innovation is rapidly transforming the north’s economic landscape.
Through the prism of artificial intelligence (AI), we can see a future in which conventional barriers are broken down and new opportunities emerge for Highlands businesses to grow like never before.
Application examples include precision agricultural techniques that use cutting-edge IOT (Internet of Things) technology, and immersive virtual experiences that provide tourism hotspots with unprecedented global visibility.
The potential for all of our major businesses is endless. The possibilities for economic growth and diversification are now limited only by our imagination.
From assessing customer feedback to recognising the next big social media trend, natural language processors can provide valuable insights for businesses.
They can help firms to modify offers to match their consumers’ continuously changing demands, while also fuelling economic growth and prosperity throughout the region.
For the Highlands to genuinely benefit from these developments, industry and government must give the upcoming generation of students a head start in Stem (science, technology, engineering, and mathematics) education.
Thanks to new media courses at the University of the Highlands and Islands and Highland Council’s ongoing investment in communication infrastructure, residents of northern Scotland now have access to the educational platforms and resources needed to develop the requisite skill sets in sectors relevant to these emerging technologies.
Meanwhile, Harvard’s extremely popular CS50 computer science courses are free to anyone with an internet connection and a genuine interest in artificial intelligence.
At The Inverness Design Studio we have begun integrating many AI systems into our daily workflow.
We help small and medium-sized enterprises use cutting-edge AI tools, such as Midjourney and Pixverse, for social media content generation.
Using these same resources, we can help companies without large video editing expenditures to produce stunning video content.
We also create detailed outlines for content development using large language models such as ChatGPT, Gemini, and Claude AI.
These technologies, also come with a series of risks – such as potential biases, moral dilemmas and the threat posed by over-reliance.
As these systems become more and more sophisticated, the need for human oversight will be diminished, but we’re not there yet.
I believe we can set the stage for a future in which everyone in our community benefits from technological innovation, if we have the insight to invest strategically in education and training programmes.
AI is rapidly gaining traction, bringing with it a host of concerns that affect people all over the world, not just in Scotland.
The spread of deepfake technology, which makes it possible to create phoney audio and video recordings that are incredibly convincing, is one of the most recent issues.
Because these manipulative tools can be used to disseminate false information and sway public opinion, they pose serious risks to democracy, privacy and national security.
Concerns regarding algorithmic bias and fairness are also raised by the growing dependence on AI in crucial decisionmaking processes, such as criminal justice sentencing and healthcare diagnostics.
Furthermore, the rise of autonomous weapons systems and AI-driven cyberattacks raises concerns about unintended effects and global security threats.
As AI evolves, it is critical to address these dangers through strong rules, ethical principles and international collaboration in order to make sure AI benefits humanity, while minimising possible harm on a global scale.
As human advancement continues to accelerate there’s something that appears obvious.
The future belongs to those who are daring enough to embrace it. The world of tomorrow will favour those who embrace the benefits awarded by technological progress.