The Press and Journal (Inverness, Highlands, and Islands)

Get ready for the limitless possibilit­ies of the future

- Doug MacKay Doug MacKay founded and is creative director of The Inverness Design Studio.

Anew digital frontier is forming – a bold new world defined not by echoes of the past, but by the unrelentin­g march of technologi­cal advancemen­t.

Now, more than ever, Highland businesses and residents must recognise the revolution­ary potential that lies ahead and prepare for seismic shifts greater than those which formed the Great Glen.

Massive change is on its way and it has already begun to shape our futures.

Innovation is rapidly transformi­ng the north’s economic landscape.

Through the prism of artificial intelligen­ce (AI), we can see a future in which convention­al barriers are broken down and new opportunit­ies emerge for Highlands businesses to grow like never before.

Applicatio­n examples include precision agricultur­al techniques that use cutting-edge IOT (Internet of Things) technology, and immersive virtual experience­s that provide tourism hotspots with unpreceden­ted global visibility.

The potential for all of our major businesses is endless. The possibilit­ies for economic growth and diversific­ation are now limited only by our imaginatio­n.

From assessing customer feedback to recognisin­g the next big social media trend, natural language processors can provide valuable insights for businesses.

They can help firms to modify offers to match their consumers’ continuous­ly changing demands, while also fuelling economic growth and prosperity throughout the region.

For the Highlands to genuinely benefit from these developmen­ts, industry and government must give the upcoming generation of students a head start in Stem (science, technology, engineerin­g, and mathematic­s) education.

Thanks to new media courses at the University of the Highlands and Islands and Highland Council’s ongoing investment in communicat­ion infrastruc­ture, residents of northern Scotland now have access to the educationa­l platforms and resources needed to develop the requisite skill sets in sectors relevant to these emerging technologi­es.

Meanwhile, Harvard’s extremely popular CS50 computer science courses are free to anyone with an internet connection and a genuine interest in artificial intelligen­ce.

At The Inverness Design Studio we have begun integratin­g many AI systems into our daily workflow.

We help small and medium-sized enterprise­s use cutting-edge AI tools, such as Midjourney and Pixverse, for social media content generation.

Using these same resources, we can help companies without large video editing expenditur­es to produce stunning video content.

We also create detailed outlines for content developmen­t using large language models such as ChatGPT, Gemini, and Claude AI.

These technologi­es, also come with a series of risks – such as potential biases, moral dilemmas and the threat posed by over-reliance.

As these systems become more and more sophistica­ted, the need for human oversight will be diminished, but we’re not there yet.

I believe we can set the stage for a future in which everyone in our community benefits from technologi­cal innovation, if we have the insight to invest strategica­lly in education and training programmes.

AI is rapidly gaining traction, bringing with it a host of concerns that affect people all over the world, not just in Scotland.

The spread of deepfake technology, which makes it possible to create phoney audio and video recordings that are incredibly convincing, is one of the most recent issues.

Because these manipulati­ve tools can be used to disseminat­e false informatio­n and sway public opinion, they pose serious risks to democracy, privacy and national security.

Concerns regarding algorithmi­c bias and fairness are also raised by the growing dependence on AI in crucial decisionma­king processes, such as criminal justice sentencing and healthcare diagnostic­s.

Furthermor­e, the rise of autonomous weapons systems and AI-driven cyberattac­ks raises concerns about unintended effects and global security threats.

As AI evolves, it is critical to address these dangers through strong rules, ethical principles and internatio­nal collaborat­ion in order to make sure AI benefits humanity, while minimising possible harm on a global scale.

As human advancemen­t continues to accelerate there’s something that appears obvious.

The future belongs to those who are daring enough to embrace it. The world of tomorrow will favour those who embrace the benefits awarded by technologi­cal progress.

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 ?? ?? The Internet of Things is all-encompassi­ng and poses opportunit­ies and threats for us all.
The Internet of Things is all-encompassi­ng and poses opportunit­ies and threats for us all.

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