Six Na­tions still look­ing for new ti­tle spon­sor

The Rugby Paper - - Feature -

SIX NA­TIONS big wigs are fac­ing a race against time to find a new spon­sor in time for the first round of matches in early Fe­bru­ary.

Six Na­tions Rugby, who run the com­pe­ti­tion from their base in Ire­land, have been look­ing for a new ti­tle spon­sor since dis­cov­er­ing that Royal Bank of Scot­land were not re­new­ing their agree­ment.

The trou­bled bank, which has had the UK Gov­ern­ment as it largest share­holder since the 2008 bank­ing cri­sis, had been pay­ing £11m a year to spon­sor the Six Na­tions.

RBS told the Six Na­tions in June 2016 that they would not be con­tin­u­ing with their 14-year spon­sor­ship giv­ing them plenty of time to get some­one else on board.

But since then the bot­tom has fallen out of the rugby spon­sor­ship rights mar­ket, just ask Premier­ship Rugby who have got Aviva pay­ing much less than their pre­vi­ous £5 mil­lion a sea­son agree­ment.

Part of the prob­lem can be at­trib­uted to the fact that Pre­mier League foot­ball clubs can now have sleeve spon­sors and are a much more at­trac­tive propo­si­tion to brands.

While an­other stick­ing point could be that the Six Na­tions are look­ing for a sub­stan­tial in­crease in what RBS paid, with some sources putting it at around £17 mil­lion a year.

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