Foodie festival bonanza
Malton Food Lovers weekend
Tens of thousands of foodies will flock to the region this weekend.
Malton Food Lovers Festival is taking place in the town on Saturday and Sunday.
Those visiting for the annual bonanza will be left in no doubt as to Malton’s place in the culinary world as new signs have gone up around the town to let everyone know what lies in store.
Each year, the Malton Food Lovers Festival attracts tens of thousands of visitors over two days.
It is supported by a regional and national PR and marketing campaign which includes media partnerships, broadcast opportunities, editorials, branding and advertising, as well as a growing database of visitors, producers and local businesses.
When Tom Naylor-Leyland was tasked with reinvigorating his family’s estate in a sleepy North Yorkshire market town it led to the creation of one of the biggest food festivals in the region.
The Fitzwilliam Malton estate has been in Naylor-Leyland’s family since 1713 and includes much of the residential and commercial property in Malton town centre.
He said: “I was getting involved a bit more in the family business and I came up to Malton as my father and the estate were trying to think of ways to promote the town.
“We came up with food as a theme as this is an agricultural area with great producers.”
This year, Prue Leith and Levi Roots will be headlining the festival, which also includes cookery schools and a beer festival.