Fresh new look for Saint Catherine’s

Saint Catherine’s Hospice has launched new logo in a bid to become more recognisable to the communities it serves.

Following market research across the 1,600 square miles where Saint Catherine’s operates, the organisation has updated its logo with bright and vibrant colours and the fundraising team are hoping to inspire you to get involved and help spread the word.

The branding work has been carried out free of charge by Adverset Media Solutions, Scarborough.

You might know that Saint Catherine’s looks after people with a terminal illness, but did you realise that Saint Catherine’s has sixteen different services that are delivered 24 hours a day, seven days a week.

Last year, Saint Catherine’s helped over 3,000 people and their families across the community either at the hospice or in their own homes.

Frances Kitson, digital and marketing manager, said: “Our refreshed brand will help us to be more recognisable to the communities that we serve.

“Adverset have been wonderful to work with and have helped us develop a logo and branding that cleverly evolves the previous logo, captures the personality of Saint Catherine’s and is bright and colourful enough to help us stand out.

“We need to raise £11,000 a day to enable us to deliver patient care across the region. The development and expansion of our services over the last few years has meant we are able to support more patients and families than ever.”

Tracy Calcraft, fundraising and marketing director, added: “Weareincreasinglyinneedof the generous support from our local communities to help us continue to provide these services. We hope our new website will enable our supporters to access information about our services very easily and to get involved with fundraising, volunteering or working for us.”

Go to www.saintcatherines. org.uk or the hospice’s Facebook page.