Highland Game sinks teeth into ostriches

A Tayside meat supplier has secured deals with major supermarket chains including Tesco after investing more than £1 million launching a range of speciality products.

Buffalo and ostrich meat are on the menu following the rollout of the Outlanddish brand by Dundee-based Highland Game, which is better known for supplying venison.

Christian Nissen, who launched Highland Game nearly 20 years ago, said he was looking to create a new category for meats in the UK and to satisfy a demand for high-quality, provenance-led produce. The current range includes ostrich steaks, veal burgers, iberico pork sausages and wagyu burgers.

Outlanddish has already struck separate deals in the UK with Tesco, Morrisons and Aldi Scotland potentially worth millions of pounds since launching in October, alongside deals with international supermarket players.

Nissen said: “We went to intrepid lengths to source some of the world’s most exciting meats that deliver on flavour, quality and provenance. We know that shoppers are becoming increasingly experimental in their own kitchens and relish the adventure of trying out new flavours and ingredients. I hand-picked and personally visited every supplier in order to ensure that they met our exacting standards.

“When we launched venison into supermarkets under the Highland Game brand 20 years ago, it was unfamiliar to most consumers. The launch of Outlanddish has the potential to create a new speciality meat category in the UK.” 0 Founder Christian Nissen looking to expand ranges