30-SECOND CV

design, talks of an internet “big four” – Amazon, Apple, Facebook and Google – that now have immense control over the online world. But in the initial days of internet marketing, the pioneers were – like the early trailblazers in the computer gaming arena – mainly self-taught hobbyists, tinkering away alone in their bedrooms before setting up their own businesses.

“As data began to appear in digital, we were able to see the interest in people searching for products or services, and companies realised this was an exciting new channel that gave them an opportunity to take market share from their competitors.”

Although the internet now seems to have spun its web over all aspects of daily life, Nombro says those firms that ● Born: Edinburgh, 1974 ● Education: Beeslack High School, Penicuik; University of Strathclyde ● First job: I started a design and print business soon after leaving university, but I had to make money and worked at Celtic’s ticket office ● Can’t live without: My daughter Amaya and partner Susanna ● Kindle or book: I’m rubbish at both, as I can take in only focus on clicks are at risk of being left behind, pointing to Apple’s sleek stores as an important part of the tech giant’s sales mix, while Amazon is also mak- information faster by asking questions ● Favourite city: My mother is from Denmark and I love Copenhagen ● Preferred mode of transport: Snowboarding or wakeboarding ● What car do you drive: BMW 320d estate ● What makes you angry: I’m more of a happy person than an angry one ● What inspires you: Hearing single-minded people tell their stories ● Best thing about your job: The people ing a move into bricks and mortar grocery shops.

He also says a high street presence is an important driver of web traffic, as consumers’ online searches