30-SECOND CV

while it also now has seven staff, with plans to boost this by a couple over the next few years, which “will help with the strategic positioning of the brand and how we grow”.

Feechan explains the firm’s roots, with the seed of an idea planted after her own passion for mountain biking led her to find a gap in the market.

“I went along to my local shop, and was really quite disappointed with what I discovered,” she says, finding female bikewear subjected to the “shrink it and pink it” philosophy often applied to products for women.

She decided to take her expertise in fashion and textiles to come up with a solution, having worked on knitwear for fashion houses such as Chanel, Calvin Klein and Escada. “I quite quickly ● Born: 1972, North Lanarkshire ● Education: 1st class hons degree in industrial design & textiles at Heriot-watt University, MA fashion/textiles at Royal College of Art ● First job: Junior designer – Toast ● Ambition while at school: To design clothes ● What car do you drive: Ford Tourneo with dreams of it being a VW camper van! worked out that [what was available] seemed like a bit of an afterthought of the men’s ranges.”

This is despite Verdict forecasting that the wom- en’s activewear market will increase 22.6 per cent by 2020, outstripping the 19.9 per cent jump expected in the male equivalent.

Feechan adds: “I’d met