30-SECOND CV

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Ecometrica was launched after Davis had taken up a post at the Edinburgh Centre for Carbon Management on graduating in 2003 with a degree in geosciences, working with companies to measure their carbon footprint alongside Richard Tipper, whom he credits as a pioneer in the sector and who is now Ecometrica’s executive chairman.

Davis says: “This concept of carbon neutrality was coming along but it was in the days when nobody knew what a carbon footprint was.”

But by 2006, “we’d done about 1,000 carbon-footprint assessments, so it had really taken off ”.

Such assessments were done the “old-fashioned way” using spreadsheets, for exam- ● Born: 1980, Solihull ● Education: Tettenhall College, University of Edinburgh ● First job: Stacking freezers in a frozen food shop ● Ambition while at school: To be a fast-jet pilot in the RAF ● What car do you drive: Land Rover Discovery ● Favourite mode of transport: Walking ● Music: Rap, classical, ple, and the possibility and benefits of automation and creating a system were becoming increasingly apparent, while Tipper had been concentrating house (depending on mood) ● Kindle or book: Kindle ● Reading material: Ian Mcewan, Aldous Huxley and Julia Donaldson for the kids ● Can’t live without: My Silvine Memo Book and a pen ● What makes you angry: Problem-finders rather than problem-solvers ● What inspires you: People who tell me things aren’t possible ● Favourite place: My back garden under a starry sky ● Best thing about your job: The people I work with and the mission we’re on on the forestry side, looking at changes in land use.

When it became clear that the pair and their parent company were heading in different directions, they